Bread & Butter – Identify Website Visitors, Score Leads & Gate Content
v9.8.0.230by Bread & Butter · updated 13 days ago
Turn anonymous website traffic into named, verified, scored leads. Works with the forms you already have. One plugin, nothing to rebuild.
- Rank
- #19,340
- Down20 vs yesterday
- Active installs (est.)
- ≈ 66
- 60+ reported · High
- Total downloads
- 9.4K
- 9,399 all-time
- Rating
- 4.7/5
- 7 reviews
- Support resolved
- –
- 0 of 0 threads, last 2 months
Bread & Butter at a glance
Bread & Butter is a WordPress plugin by Bread & Butter with 60+ active installs, the #19,340 most popular plugin on WordPress.org. On a typical day it’s downloaded about 19 times, 39% fewer than the month before. It’s rated 4.7 out of 5 from 7 reviews. Version 9.8.0.230 came out on Oct 25, 2026 and is tested up to WordPress 7.1.4. It leads the 5 plugins tagged “lead scoring”. It was first released in 2021.
Chart time range
Applies to every chart below. History from Oct 9, 2026, 31 days.
Downloads over time
Download stats517 downloads · the last 30 days
View as table
| Date | Bread & Butter |
|---|---|
| Oct 30, 2026 | 20 |
| Oct 29, 2026 | 15 |
| Oct 28, 2026 | 24 |
| Oct 27, 2026 | 32 |
| Oct 26, 2026 | 124 |
| Oct 25, 2026 | 27 |
| Oct 24, 2026 | 10 |
| Oct 23, 2026 | 15 |
| Oct 22, 2026 | 24 |
| Oct 21, 2026 | 17 |
| Oct 20, 2026 | 15 |
| Oct 19, 2026 | 20 |
| Oct 18, 2026 | 14 |
| Oct 17, 2026 | 16 |
| Oct 16, 2026 | 10 |
| Oct 15, 2026 | 12 |
| Oct 14, 2026 | 26 |
| Oct 13, 2026 | 11 |
| Oct 12, 2026 | 12 |
| Oct 11, 2026 | 33 |
| Oct 10, 2026 | 25 |
| Oct 9, 2026 | 15 |
Unusual spikes are usually updates, not new installs.
Estimated installs
≈ 66 · -1.5% in the last 30 days
View as table
| Date | Estimated installs |
|---|---|
| Nov 8, 2026 | 66 |
| Nov 7, 2026 | 66 |
| Nov 5, 2026 | 67 |
| Nov 4, 2026 | 67 |
| Nov 3, 2026 | 67 |
| Nov 2, 2026 | 70 |
| Nov 1, 2026 | 67 |
| Oct 31, 2026 | 70 |
| Oct 30, 2026 | 67 |
| Oct 29, 2026 | 67 |
| Oct 28, 2026 | 65 |
| Oct 27, 2026 | 67 |
Rank over time
#19,340 · down 14 in the last 30 days
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | #19,340 |
| Nov 7, 2026 | #19,320 |
| Nov 6, 2026 | #19,265 |
| Nov 5, 2026 | #19,192 |
| Nov 4, 2026 | #19,153 |
| Nov 3, 2026 | #19,135 |
| Nov 2, 2026 | #18,944 |
| Nov 1, 2026 | #19,065 |
| Oct 31, 2026 | #18,974 |
| Oct 30, 2026 | #19,103 |
| Oct 29, 2026 | #19,075 |
| Oct 28, 2026 | #19,377 |
| Oct 27, 2026 | #19,326 |
Growth %
Average -0.13% a day in the last 30 days
View as table
| Date | Growth |
|---|---|
| Nov 8, 2026 | 0.00% |
| Nov 7, 2026 | -0.75% |
| Nov 5, 2026 | 0.00% |
| Nov 4, 2026 | 0.00% |
| Nov 3, 2026 | -4.29% |
| Nov 2, 2026 | +4.48% |
| Nov 1, 2026 | -4.29% |
| Oct 31, 2026 | +4.48% |
| Oct 30, 2026 | 0.00% |
| Oct 29, 2026 | +3.08% |
| Oct 28, 2026 | -2.98% |
Active installs band
60+ on WordPress.org
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | 60+ |
| Nov 7, 2026 | 60+ |
| Nov 6, 2026 | 60+ |
| Nov 5, 2026 | 60+ |
| Nov 4, 2026 | 60+ |
| Nov 3, 2026 | 60+ |
| Nov 2, 2026 | 70+ |
| Nov 1, 2026 | 60+ |
| Oct 31, 2026 | 70+ |
| Oct 30, 2026 | 60+ |
| Oct 29, 2026 | 60+ |
| Oct 28, 2026 | 60+ |
| Oct 27, 2026 | 60+ |
Search rankings
Where it appears in WordPress.org search for the searches you track, checked every day.
See where Bread & Butter ranks in search
Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.
Change log
From our daily snapshot of WordPress.org- Rank #19377 → #19192
- Tested up to 7.1.3 → 7.1.4
Versions in use
Share of active installs on each published version, from WordPress.org.
- v9.870%
- v9.530%
Rating trend
4.7★★★★★7 reviews · steady in the last 30 days
Requirements & info
Version history- Version
- 9.8.0.230
- Requires WordPress
- 6.1
- Tested up to
- 7.1.4
- Requires PHP
- 7.4
- First released
- Feb 6, 2021
- Last updated
- Oct 25, 2026
- Releases, last 12 months
- …
Questions about Bread & Butter
How many websites use Bread & Butter?
Bread & Butter is active on 60+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #19,340 most popular plugin on WordPress.org.
How many times has Bread & Butter been downloaded?
9,399 times in total since 2021. On a typical day it’s downloaded about 19 times. See download stats
When was Bread & Butter last updated?
Version 9.8.0.230 came out on Oct 25, 2026 (1 week ago).
Is Bread & Butter compatible with the latest WordPress?
Yes. It’s tested up to WordPress 7.1.4, the current version.
Is Bread & Butter still maintained?
Yes. Its last release was 1 week ago. No support threads were opened in the last two months.
What rating does Bread & Butter have?
4.7 out of 5 from 7 reviews on WordPress.org. 86% of them give 5 stars.
What are the best alternatives to Bread & Butter?
The plugins most like Bread & Butter, by the tags they share, are Icegram Collect (2K+), Albacross (1K+) and Happierleads (600+). Compare all alternatives
Latest reviews
Analyze reviewsReview stats
4.7
★★★★★
7 reviews
- 5 stars: 6 reviews, 86%
- 4 stars: 0 reviews, 0%
- 3 stars: 1 reviews, 14%
- 2 stars: 0 reviews, 0%
- 1 stars: 0 reviews, 0%
- Positive
- 86%4–5★
- Mixed
- 14%3★
- Critical
- 0%1–2★
- About 1 more 5★ reviews would lift it to 4.8.
- Each new 1★ review takes 13 five-star reviews to balance out.
Compare with competitors
Add up to 1 competitor. No account needed.
| Metric | |
|---|---|
| Estimated installs | ≈ 66 |
| Reported installs | 60+ |
| Rating | 4.7 |
| Reviews | 7 |
| Total downloads | 9.4K |
| Author | Bread & Butter |
| First released | Feb 6, 2021 |
| Version | 9.8.0.230 |
| Requires WP | 6.1 |
| Requires PHP | 7.4 |
| Last updated | Oct 25, 2026 |
Alternatives to Bread & Butter
Compare all alternativesPopular plugins with the same tags, the most in common first.

Icegram Collect
by Icegram
Create ready-made contact forms, email subscription forms & lead capture forms in seconds. Save leads to your WordPress database & sync with ESPs.
- Rank
- #4,366
- Installs
- 2K+
- 4.7

Albacross
by Albacross
See which companies visit your WordPress site, what they read, and how ready they are to buy. Adds the Albacross script in one click.
- Rank
- #5,343
- Installs
- 1K+
- 4.8
Happierleads
by happierleads
Identify your B2B website visitors that work remotely Generate 3X more leads than your competition by using your existing web traffic
- Rank
- #8,335
- Installs
- 600+

Gated Downloads
by Template Sell
Gate downloads behind a form — download any file after form submission. Capture name, email & phone as leads. Works with any theme.
- Rank
- #21,217
- Installs
- 50+
Jetpack CRM
by Automattic
The CRM for small businesses. Manage leads, invoicing, billing, email marketing, clients, contacts, quotes, automation. Works with WooCommerce too.
- Rank
- #1,059
- Installs
- 30K+
- 4.3

Brave
by Brave
The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead generation forms & Woocommerce popups i …
- Rank
- #1,366
- Installs
- 20K+
- 4.8
Side by side:Bread & Butter vs Icegram CollectBread & Butter vs AlbacrossBread & Butter vs Happierleads