White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard
v2.16.9by Link Software LLC · updated 2 months ago
Our White Label WordPress plugin lets you make a custom admin experience. Create a custom login page, a custom dashboard, and much more.
- Rank
- #1,790
- Up5 vs yesterday
- Active installs (est.)
- ≈ 14,000
- 10K+ reported · Medium
- Total downloads
- 316.9K
- 316,867 all-time
- Rating
- 5.0/5
- 21 reviews
- Support resolved
- 100%
- 1 of 1 threads, last 2 months
White Label at a glance
White Label is a WordPress plugin by Link Software LLC with 10K+ active installs, the #1,790 most popular plugin on WordPress.org. On a typical day it’s downloaded about 108 times, 13% fewer than the month before. It’s rated 5.0 out of 5 from 21 reviews. Version 2.16.9 came out on Aug 20, 2026 and is tested up to WordPress 7.1.4. Among the 18 plugins tagged “custom admin”, it ranks #2. It was first released in 2018.
Chart time range
Applies to every chart below. History from Oct 10, 2026, 30 days.
Downloads over time
Download stats3K downloads · the last 30 days
View as table
| Date | White Label |
|---|---|
| Nov 7, 2026 | 74 |
| Nov 6, 2026 | 93 |
| Nov 5, 2026 | 114 |
| Nov 4, 2026 | 142 |
| Nov 3, 2026 | 112 |
| Nov 2, 2026 | 125 |
| Nov 1, 2026 | 88 |
| Oct 31, 2026 | 70 |
| Oct 30, 2026 | 94 |
| Oct 29, 2026 | 121 |
| Oct 28, 2026 | 137 |
| Oct 27, 2026 | 116 |
| Oct 26, 2026 | 103 |
| Oct 25, 2026 | 88 |
| Oct 24, 2026 | 78 |
| Oct 23, 2026 | 145 |
| Oct 22, 2026 | 140 |
| Oct 21, 2026 | 117 |
| Oct 20, 2026 | 111 |
| Oct 19, 2026 | 108 |
| Oct 18, 2026 | 76 |
| Oct 17, 2026 | 73 |
| Oct 16, 2026 | 82 |
| Oct 15, 2026 | 95 |
| Oct 14, 2026 | 106 |
| Oct 13, 2026 | 100 |
| Oct 12, 2026 | 98 |
| Oct 11, 2026 | 75 |
| Oct 10, 2026 | 72 |
Unusual spikes are usually updates, not new installs.
Estimated installs
≈ 14,001 · -0.9% in the last 30 days
View as table
| Date | Estimated installs |
|---|---|
| Nov 8, 2026 | 14,001 |
| Nov 7, 2026 | 13,962 |
| Nov 5, 2026 | 14,053 |
| Nov 4, 2026 | 14,044 |
| Nov 3, 2026 | 14,052 |
| Nov 2, 2026 | 14,039 |
| Nov 1, 2026 | 14,093 |
| Oct 31, 2026 | 14,084 |
| Oct 30, 2026 | 14,133 |
| Oct 29, 2026 | 14,151 |
| Oct 28, 2026 | 14,112 |
| Oct 27, 2026 | 14,129 |
Rank over time
#1,790 · down 22 in the last 30 days
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | #1,790 |
| Nov 7, 2026 | #1,795 |
| Nov 6, 2026 | #1,789 |
| Nov 5, 2026 | #1,785 |
| Nov 4, 2026 | #1,786 |
| Nov 3, 2026 | #1,782 |
| Nov 2, 2026 | #1,785 |
| Nov 1, 2026 | #1,779 |
| Oct 31, 2026 | #1,781 |
| Oct 30, 2026 | #1,777 |
| Oct 29, 2026 | #1,775 |
| Oct 28, 2026 | #1,781 |
| Oct 27, 2026 | #1,781 |
| Oct 16, 2026 | #1,768 |
Growth %
Average -0.08% a day in the last 30 days
View as table
| Date | Growth |
|---|---|
| Nov 8, 2026 | +0.28% |
| Nov 7, 2026 | -0.32% |
| Nov 5, 2026 | +0.06% |
| Nov 4, 2026 | -0.06% |
| Nov 3, 2026 | +0.09% |
| Nov 2, 2026 | -0.38% |
| Nov 1, 2026 | +0.06% |
| Oct 31, 2026 | -0.35% |
| Oct 30, 2026 | -0.13% |
| Oct 29, 2026 | +0.28% |
| Oct 28, 2026 | -0.12% |
Active installs band
10K+ on WordPress.org
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | 10K+ |
| Nov 7, 2026 | 10K+ |
| Nov 6, 2026 | 10K+ |
| Nov 5, 2026 | 10K+ |
| Nov 4, 2026 | 10K+ |
| Nov 3, 2026 | 10K+ |
| Nov 2, 2026 | 10K+ |
| Nov 1, 2026 | 10K+ |
| Oct 31, 2026 | 10K+ |
| Oct 30, 2026 | 10K+ |
| Oct 29, 2026 | 10K+ |
| Oct 28, 2026 | 10K+ |
| Oct 27, 2026 | 10K+ |
| Oct 16, 2026 | 10K+ |
Search rankings
Where it appears in WordPress.org search for the searches you track, checked every day.
See where White Label ranks in search
Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.
Change log
From our daily snapshot of WordPress.org- Rank #1781 → #1785Downloads -10.9%
- Tested up to 7.1.3 → 7.1.4
Versions in use
Share of active installs on each published version, from WordPress.org.
- v2.1673%
- v2.155.8%
- Other21%
Rating trend
5.0★★★★★21 reviews · steady in the last 30 days
Requirements & info
Version history- Version
- 2.16.9
- Requires WordPress
- 5.0
- Tested up to
- 7.1.4
- Requires PHP
- 7.4
- First released
- May 18, 2018
- Last updated
- Aug 20, 2026
- Releases, last 12 months
- …
Questions about White Label
How many websites use White Label?
White Label is active on 10K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #1,790 most popular plugin on WordPress.org.
How many times has White Label been downloaded?
316,867 times in total since 2018. On a typical day it’s downloaded about 108 times. See download stats
When was White Label last updated?
Version 2.16.9 came out on Aug 20, 2026 (2 months ago). See every release
Is White Label compatible with the latest WordPress?
Yes. It’s tested up to WordPress 7.1.4, the current version.
Does White Label have known security vulnerabilities?
None that affect the current version. WPVulnerability’s database lists 1 older issue, fixed in earlier versions, so keep White Label up to date. See its security record
Is White Label still maintained?
Yes. Its last release was 2 months ago. Its authors resolved 1 of the 1 support threads opened in the last two months.
What rating does White Label have?
5.0 out of 5 from 21 reviews on WordPress.org. 95% of them give 5 stars.
What are the best alternatives to White Label?
The plugins most like White Label, by the tags they share, are AGCA (20K+), Loginfy (2K+) and Custom Login Page Customizer (80K+). Compare all alternatives
Latest reviews
Analyze reviewsReview stats
5.0
★★★★★
21 reviews
- 5 stars: 20 reviews, 95%
- 4 stars: 1 reviews, 5%
- 3 stars: 0 reviews, 0%
- 2 stars: 0 reviews, 0%
- 1 stars: 0 reviews, 0%
- Positive
- 100%4–5★
- Mixed
- 0%3★
- Critical
- 0%1–2★
- Each new 1★ review takes 83 five-star reviews to balance out.
Compare with competitors
Add up to 1 competitor. No account needed.
| Metric | |
|---|---|
| Estimated installs | ≈ 14,000 |
| Reported installs | 10K+ |
| Rating | 5.0 |
| Reviews | 21 |
| Total downloads | 316.9K |
| Author | Link Software LLC |
| First released | May 18, 2018 |
| Version | 2.16.9 |
| Requires WP | 5.0 |
| Requires PHP | 7.4 |
| Last updated | Aug 20, 2026 |
Alternatives to White Label
Compare all alternativesPopular plugins with the same tags, the most in common first.
AGCA
by cusmin
CHANGE: admin menu, login page, admin bar, dashboard widgets, custom colors, custom CSS & JS, logo & images
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- #1,280
- Installs
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Loginfy
by Pixar Labs
Transform your WordPress login page with live preview customization. Professional templates, branding control, and white-label options for agencies.
- Rank
- #5,028
- Installs
- 2K+
- 5.0
Custom Login Page Customizer
by Adnan
Custom Login Customizer allows you to easily customize your admin login page, straight from your WordPress Customizer!
- Rank
- #498
- Installs
- 80K+
- 4.8
Theme My Login
by Jeff Farthing
Frontend login, registration and password reset pages that match your theme, at your own URLs, instead of the default wp-login.php screen.
- Rank
- #704
- Installs
- 50K+
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Teydea Login Customizer
by Teydea Studio
Customize the WordPress login screen with your own colors, logo, backgrounds, and form styles.
- Rank
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- Installs
- 10K+
- 4.8
UiPress lite
by UiPress
Effortless custom WordPress admin dashboards.
- Rank
- #2,867
- Installs
- 6K+
- 4.1
Side by side:White Label vs AGCAWhite Label vs LoginfyWhite Label vs Custom Login Page Customizer
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