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TrackWP

Meta pixel for WordPress

v5.2.2

by Facebook · updated 3 months ago

Grow your business with Meta for WordPress!

Conversions APIfacebookmetameta adspixel
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#140
No change0 vs yesterday
Active installs (est.)
≈ 450,000
400K+ reported · Low
Total downloads
11.4M
11,387,588 all-time
Rating
2.7/5
164 reviews
Support resolved
0%
0 of 5 threads, last 2 months
Declining·Downloads -16% (30d)·Toward 300K+ · ETA ~2mo

Meta pixel for WordPress at a glance

Meta pixel for WordPress is a WordPress plugin by Facebook with 400K+ active installs, the #140 most popular plugin on WordPress.org. On a typical day it’s downloaded about 1,566 times, 16% fewer than the month before. It’s rated 2.7 out of 5 from 164 reviews. Version 5.2.2 came out on Jul 27, 2026 and is tested up to WordPress 7.0.8. It leads the 4 plugins tagged “meta ads”. It was first released in 2018.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

45.4K downloads · the last 30 days

Downloads over time
Meta pixel for WordPress Compare series
Downloads over time: 30 days across 1 series.1K2K3KOct 9Oct 14Oct 19Oct 24Oct 28Nov 2Nov 7Oct 29, 2026: Tested up to 7.0.8
View as table
DateMeta pixel for WordPress
Nov 7, 2026990
Nov 6, 20261,413
Nov 5, 20261,633
Nov 4, 20261,597
Nov 3, 20261,716
Nov 2, 20261,535
Nov 1, 20261,006
Oct 31, 2026940
Oct 30, 20261,486
Oct 29, 20261,683
Oct 28, 20261,793
Oct 27, 20261,712
Oct 26, 20261,814
Oct 25, 20261,028
Oct 24, 20261,170
Oct 23, 20262,169
Oct 22, 20262,909
Oct 21, 20262,320
Oct 20, 20261,647
Oct 19, 20261,544
Oct 18, 2026941
Oct 17, 20261,031
Oct 16, 20261,426
Oct 15, 20261,587
Oct 14, 20261,592
Oct 13, 20261,759
Oct 12, 20261,461
Oct 11, 2026981
Oct 10, 2026994
Oct 9, 20261,480

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 447,567 · -0.3% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.447K448K449KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.0.8
View as table
DateEstimated installs
Nov 8, 2026447,567
Nov 7, 2026447,435
Nov 5, 2026447,401
Nov 4, 2026447,426
Nov 3, 2026447,788
Nov 2, 2026447,678
Nov 1, 2026447,084
Oct 31, 2026447,899
Oct 30, 2026449,116
Oct 29, 2026447,777
Oct 28, 2026448,869
Oct 27, 2026448,924

Rank over time

#140 · down 1 in the last 30 days

Popular rank
Popular rank: 16 days across 1 series.#139#139.5#140Oct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.0.8
View as table
DateDaily snapshot
Nov 8, 2026#140
Nov 7, 2026#140
Nov 6, 2026#140
Nov 5, 2026#140
Nov 4, 2026#140
Nov 3, 2026#140
Nov 2, 2026#140
Nov 1, 2026#140
Oct 31, 2026#140
Oct 30, 2026#139
Oct 29, 2026#140
Oct 28, 2026#139
Oct 27, 2026#139
Oct 21, 2026#139
Oct 19, 2026#139
Oct 16, 2026#139

Growth %

Average -0.03% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.-0.2%0%0.2%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 2026+0.03%
Nov 7, 2026+0.00%
Nov 5, 2026-0.01%
Nov 4, 2026-0.08%
Nov 3, 2026+0.03%
Nov 2, 2026+0.13%
Nov 1, 2026-0.18%
Oct 31, 2026-0.27%
Oct 30, 2026+0.30%
Oct 29, 2026-0.24%
Oct 28, 2026-0.01%

Active installs band

400K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 16 days across 1 series.380K400K420KOct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.0.8
View as table
DateDaily snapshot
Nov 8, 2026400K+
Nov 7, 2026400K+
Nov 6, 2026400K+
Nov 5, 2026400K+
Nov 4, 2026400K+
Nov 3, 2026400K+
Nov 2, 2026400K+
Nov 1, 2026400K+
Oct 31, 2026400K+
Oct 30, 2026400K+
Oct 29, 2026400K+
Oct 28, 2026400K+
Oct 27, 2026400K+
Oct 21, 2026400K+
Oct 19, 2026400K+
Oct 16, 2026400K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Meta pixel for WordPress ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

Track this plugin

Change log

From our daily snapshot of WordPress.org
  1. Rank #139 → #140Downloads -8.1%
    • Tested up to 7.0.7 → 7.0.8

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v5.266%
  • v3.014%
  • v4.19.6%
  • Other9.9%

Rating trend

2.7★★★★★164 reviews · steady in the last 30 days

Requirements & info

Version history
Version
5.2.2
Requires WordPress
5.7
Tested up to
7.0.8
Requires PHP
7.4
First released
Nov 6, 2018
Last updated
Jul 27, 2026
Releases, last 12 months
…

Questions about Meta pixel for WordPress

How many websites use Meta pixel for WordPress?

Meta pixel for WordPress is active on 400K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #140 most popular plugin on WordPress.org.

How many times has Meta pixel for WordPress been downloaded?

11,387,588 times in total since 2018. On a typical day it’s downloaded about 1,566 times. See download stats

When was Meta pixel for WordPress last updated?

Version 5.2.2 came out on Jul 27, 2026 (3 months ago). See every release

Is Meta pixel for WordPress compatible with the latest WordPress?

It’s tested up to WordPress 7.0.8, one version behind the current 7.1. Authors often update this line a few weeks after a release.

Does Meta pixel for WordPress have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 5 older issues, fixed in earlier versions, so keep Meta pixel for WordPress up to date. See its security record

Is Meta pixel for WordPress still maintained?

Yes. Its last release was 3 months ago. Its authors resolved 0 of the 5 support threads opened in the last two months.

What rating does Meta pixel for WordPress have?

2.7 out of 5 from 164 reviews on WordPress.org. 36% of them give 5 stars.

What are the best alternatives to Meta pixel for WordPress?

The plugins most like Meta pixel for WordPress, by the tags they share, are Meta for WooCommerce (400K+), Meta Embeds (1K+) and Meta Tag Manager (70K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

2.7

★★★★★

164 reviews

  • 5 stars: 59 reviews, 36%
  • 4 stars: 6 reviews, 4%
  • 3 stars: 4 reviews, 2%
  • 2 stars: 12 reviews, 7%
  • 1 stars: 83 reviews, 51%
Positive
40%4–5★
Mixed
2%3★
Critical
58%1–2★
  • About 6 more 5★ reviews would lift it to 2.8.
  • Each new 1★ review takes 1 five-star review to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Meta pixel for WordPress
Suggested:
Metric
Meta pixel for WordPress
Estimated installs≈ 450,000
Reported installs400K+
Rating2.7
Reviews164
Total downloads11.4M
AuthorFacebook
First releasedNov 6, 2018
Version5.2.2
Requires WP5.7
Requires PHP7.4
Last updatedJul 27, 2026

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Side by side:Meta pixel for WordPress vs Meta for WooCommerceMeta pixel for WordPress vs Meta EmbedsMeta pixel for WordPress vs Meta Tag Manager

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