Unless
v3.0.1by centrical · updated 3 years ago
Install the Unless user experience optimization service on your website. You can insert targeted, personalized content and features, and automatically …
- Rank
- #20,798
- No change yet
- Active installs (est.)
- ≈ 54
- 50+ reported · High
- Total downloads
- 13.2K
- 13,177 all-time
- Rating
- 5.0/5
- 2 reviews
- Support resolved
- –
- 0 of 0 threads, last 2 months
Unless at a glance
Unless is a WordPress plugin by centrical with 50+ active installs, the #20,798 most popular plugin on WordPress.org. On a typical day it’s downloaded about 8 times, 133% more than the month before. It’s rated 5.0 out of 5 from 2 reviews. Version 3.0.1 came out on Dec 13, 2022, more than 3 years ago. It is tested up to WordPress 6.1.16. Among the 11 plugins tagged “conversion rate optimization”, it ranks #4. It was first released in 2017.
Chart time range
Applies to every chart below. History from Oct 9, 2026, 31 days.
Downloads over time
Download stats211 downloads · the last 30 days
View as table
| Date | Unless |
|---|---|
| Oct 29, 2026 | 5 |
| Oct 28, 2026 | 11 |
| Oct 27, 2026 | 26 |
| Oct 26, 2026 | 25 |
| Oct 25, 2026 | 9 |
| Oct 24, 2026 | 14 |
| Oct 23, 2026 | 26 |
| Oct 22, 2026 | 7 |
| Oct 21, 2026 | 10 |
| Oct 20, 2026 | 0 |
| Oct 19, 2026 | 5 |
| Oct 18, 2026 | 3 |
| Oct 17, 2026 | 3 |
| Oct 16, 2026 | 1 |
| Oct 15, 2026 | 9 |
| Oct 14, 2026 | 3 |
| Oct 13, 2026 | 9 |
| Oct 12, 2026 | 10 |
| Oct 11, 2026 | 18 |
| Oct 10, 2026 | 10 |
| Oct 9, 2026 | 7 |
Unusual spikes are usually updates, not new installs.
Estimated installs
≈ 54 · -6.9% in the last 30 days
View as table
| Date | Estimated installs |
|---|---|
| Nov 8, 2026 | 54 |
| Nov 7, 2026 | 55 |
| Nov 5, 2026 | 56 |
| Nov 4, 2026 | 56 |
| Nov 3, 2026 | 57 |
| Nov 2, 2026 | 57 |
| Nov 1, 2026 | 56 |
| Oct 31, 2026 | 56 |
| Oct 30, 2026 | 56 |
| Oct 29, 2026 | 57 |
| Oct 28, 2026 | 56 |
| Oct 27, 2026 | 58 |
Rank over time
#20,798 · down 583 in the last 30 days
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | #20,798 |
| Nov 6, 2026 | #20,449 |
| Nov 5, 2026 | #20,391 |
| Nov 4, 2026 | #20,268 |
| Nov 2, 2026 | #20,102 |
| Nov 1, 2026 | #20,208 |
| Oct 31, 2026 | #20,268 |
| Oct 30, 2026 | #20,161 |
| Oct 29, 2026 | #20,130 |
| Oct 28, 2026 | #20,302 |
| Oct 27, 2026 | #20,215 |
Growth %
Average -0.59% a day in the last 30 days
View as table
| Date | Growth |
|---|---|
| Nov 8, 2026 | -1.82% |
| Nov 7, 2026 | -0.89% |
| Nov 5, 2026 | 0.00% |
| Nov 4, 2026 | -1.75% |
| Nov 3, 2026 | 0.00% |
| Nov 2, 2026 | +1.79% |
| Nov 1, 2026 | 0.00% |
| Oct 31, 2026 | 0.00% |
| Oct 30, 2026 | -1.75% |
| Oct 29, 2026 | +1.79% |
| Oct 28, 2026 | -3.45% |
Active installs band
50+ on WordPress.org
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | 50+ |
| Nov 7, 2026 | 50+ |
| Nov 6, 2026 | 50+ |
| Nov 5, 2026 | 50+ |
| Nov 4, 2026 | 50+ |
| Nov 3, 2026 | 50+ |
| Nov 2, 2026 | 50+ |
| Nov 1, 2026 | 50+ |
| Oct 31, 2026 | 50+ |
| Oct 30, 2026 | 50+ |
| Oct 29, 2026 | 50+ |
| Oct 28, 2026 | 50+ |
| Oct 27, 2026 | 50+ |
Search rankings
Where it appears in WordPress.org search for the searches you track, checked every day.
See where Unless ranks in search
Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.
Change log
From our daily snapshot of WordPress.org- Rank #20302 → #20391
- Tested up to 6.1.15 → 6.1.16
Versions in use
Share of active installs on each published version, from WordPress.org.
- v3.0100%
Rating trend
5.0★★★★★2 reviews · steady in the last 30 days
Requirements & info
Version history- Version
- 3.0.1
- Requires WordPress
- 3.0.1
- Tested up to
- 6.1.16
- Requires PHP
- –
- First released
- May 8, 2017
- Last updated
- Dec 13, 2022
- Releases, last 12 months
- …
Questions about Unless
How many websites use Unless?
Unless is active on 50+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #20,798 most popular plugin on WordPress.org.
How many times has Unless been downloaded?
13,177 times in total since 2017. On a typical day it’s downloaded about 8 times. See download stats
When was Unless last updated?
Version 3.0.1 came out on Dec 13, 2022 (3 years ago).
Is Unless compatible with the latest WordPress?
Unless’s readme says it’s tested up to WordPress 6.1.16, while the current version is 7.1. That doesn’t mean it breaks, but its author hasn’t confirmed it works with the latest releases.
Is Unless still maintained?
Its last release was 3 years ago, so it may no longer be actively maintained. No support threads were opened in the last two months.
What rating does Unless have?
5.0 out of 5 from 2 reviews on WordPress.org.
What are the best alternatives to Unless?
The plugins most like Unless, by the tags they share, are Optimization Detective (60K+), WP Meteor Website Speed Optimization Addon (20K+) and Database Cleaner (10K+). Compare all alternatives
Latest reviews
Analyze reviewsReview stats
5.0
★★★★★
2 reviews
- 5 stars: 2 reviews, 100%
- 4 stars: 0 reviews, 0%
- 3 stars: 0 reviews, 0%
- 2 stars: 0 reviews, 0%
- 1 stars: 0 reviews, 0%
- Positive
- 100%4–5★
- Mixed
- 0%3★
- Critical
- 0%1–2★
Compare with competitors
Add up to 1 competitor. No account needed.
| Metric | |
|---|---|
| Estimated installs | ≈ 54 |
| Reported installs | 50+ |
| Rating | 5.0 |
| Reviews | 2 |
| Total downloads | 13.2K |
| Author | centrical |
| First released | May 8, 2017 |
| Version | 3.0.1 |
| Requires WP | 3.0.1 |
| Requires PHP | – |
| Last updated | Dec 13, 2022 |
Alternatives to Unless
Compare all alternativesPopular plugins with the same tags, the most in common first.
Optimization Detective
by WordPress Performance Team
Provides a framework for leveraging real user metrics to detect optimizations for improving page performance.
- Rank
- #687
- Installs
- 60K+
- 4.3
WP Meteor Website Speed Optimization Addon
by Aleksandr Guidrevitch
2x-5x improvement in your Page Speed score. A completely new way of optimizing your page speed.
- Rank
- #1,387
- Installs
- 20K+
- 4.7

Database Cleaner
by Jordy Meow
Clean up and optimize your WordPress database: revisions, transients, autoload, orphaned data. Built for large databases, safe and fast.
- Rank
- #2,115
- Installs
- 10K+
- 5.0
Speed Booster Pack ⚡ PageSpeed Optimization Suite
by Optimocha
PageSpeed optimization is vital for SEO: A faster website equals better conversions. Optimize your Core Web Vitals metrics (CLS, LCP, TBT) today!
- Rank
- #2,350
- Installs
- 8K+
- 4.3

Nelio A/B Testing
by Nelio Software
Run A/B tests and heatmaps in WordPress. Optimize pages and WooCommerce products, track conversions, and start free with 500 tested views/month.
- Rank
- #3,310
- Installs
- 4K+
- 4.8
Side by side:Unless vs Optimization DetectiveUnless vs WP Meteor Website Speed Optimization AddonUnless vs Database Cleaner