Limited-Time Offer

Get Extra 20% off on FullCharge Yearly Plan — available for first 10 users only. Don’t miss out! 🚀

Custom Variables

v1.0

by lili0allen · updated 11 years ago

Custom Variables provides an convenient way of setting WordPress global options. You can use it anywhere on your WordPress site.

Rank
#18,222
Down66 vs yesterday
Active installs (est.)
≈ 76
70+ reported · High
Total downloads
3.3K
3,294 all-time
Rating
3.0/5
1 reviews
Support resolved
–
0 of 0 threads, last 2 months
Declining·Downloads -33.3% (30d)·Toward 60+ · ETA unknown

Custom Variables at a glance

Custom Variables is a WordPress plugin by lili0allen with 70+ active installs, the #18,222 most popular plugin on WordPress.org. On a typical day it’s downloaded about 2 times, 33% fewer than the month before. It’s rated 3.0 out of 5 from 1 review. Version 1.0 came out on Jan 14, 2015, more than 11 years ago. It is tested up to WordPress 4.0.38. It leads the 6 plugins tagged “setting”. It was first released in 2015.

Chart time range

Applies to every chart below. History from Oct 10, 2026, 30 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

69 downloads · the last 30 days

Downloads over time
Custom Variables Compare series
Downloads over time: 25 days across 1 series.246Oct 10Oct 14Oct 18Oct 22Oct 26Oct 30Nov 3
View as table
DateCustom Variables
Nov 3, 20266
Nov 2, 20266
Nov 1, 20267
Oct 31, 20262
Oct 30, 20261
Oct 29, 20262
Oct 28, 20261
Oct 27, 20264
Oct 26, 20266
Oct 25, 20262
Oct 24, 20264
Oct 23, 20262
Oct 22, 20261
Oct 21, 20262
Oct 20, 20261
Oct 19, 20264
Oct 18, 20261
Oct 17, 20263
Oct 16, 20261
Oct 15, 20261
Oct 14, 20262
Oct 13, 20261
Oct 12, 20262
Oct 11, 20261
Oct 10, 20266

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 76 · -1.3% in the last 30 days

Estimated installs
Estimated installs: 13 days across 1 series.757677Oct 27Oct 29Oct 31Nov 2Nov 5Nov 7Nov 9
View as table
DateEstimated installs
Nov 9, 202676
Nov 8, 202677
Nov 7, 202676
Nov 5, 202677
Nov 4, 202676
Nov 3, 202675
Nov 2, 202676
Nov 1, 202676
Oct 31, 202676
Oct 30, 202676
Oct 29, 202676
Oct 28, 202675
Oct 27, 202677

Rank over time

#18,222 · up 131 in the last 30 days

Popular rank
Popular rank: 14 days across 1 series.#18.2K#18.3KOct 27Oct 29Oct 31Nov 2Nov 5Nov 7Nov 9
View as table
DateDaily snapshot
Nov 9, 2026#18,222
Nov 8, 2026#18,156
Nov 7, 2026#18,285
Nov 6, 2026#18,256
Nov 5, 2026#18,166
Nov 4, 2026#18,292
Nov 3, 2026#18,350
Nov 2, 2026#18,306
Nov 1, 2026#18,333
Oct 31, 2026#18,327
Oct 30, 2026#18,266
Oct 29, 2026#18,264
Oct 28, 2026#18,373
Oct 27, 2026#18,353

Growth %

Average -0.10% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 12 days across 1 series.-2%0%2%Oct 28Oct 30Nov 1Nov 3Nov 5Nov 7Nov 9
View as table
DateGrowth
Nov 9, 2026-1.30%
Nov 8, 2026+1.32%
Nov 7, 2026-0.65%
Nov 5, 2026+1.32%
Nov 4, 2026+1.33%
Nov 3, 2026-1.32%
Nov 2, 20260.00%
Nov 1, 20260.00%
Oct 31, 20260.00%
Oct 30, 20260.00%
Oct 29, 2026+1.33%
Oct 28, 2026-2.60%

Active installs band

70+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 14 days across 1 series.70Oct 27Oct 29Oct 31Nov 2Nov 5Nov 7Nov 9
View as table
DateDaily snapshot
Nov 9, 202670+
Nov 8, 202670+
Nov 7, 202670+
Nov 6, 202670+
Nov 5, 202670+
Nov 4, 202670+
Nov 3, 202670+
Nov 2, 202670+
Nov 1, 202670+
Oct 31, 202670+
Oct 30, 202670+
Oct 29, 202670+
Oct 28, 202670+
Oct 27, 202670+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Custom Variables ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

Change log

From our daily snapshot of WordPress.org

No changes yet. When this plugin's name, short description, tags, “Tested up to” or version change, they show here with what happened to its rank next.

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v1.0100%

Rating trend

3.0★★★★★1 reviews · steady in the last 30 days

Requirements & info

Version history
Version
1.0
Requires WordPress
3.7
Tested up to
4.0.38
Requires PHP
–
First released
Jan 14, 2015
Last updated
Jan 14, 2015
Releases, last 12 months
…

Questions about Custom Variables

How many websites use Custom Variables?

Custom Variables is active on 70+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #18,222 most popular plugin on WordPress.org.

How many times has Custom Variables been downloaded?

3,294 times in total since 2015. On a typical day it’s downloaded about 2 times. See download stats

When was Custom Variables last updated?

Version 1.0 came out on Jan 14, 2015 (11 years ago).

Is Custom Variables compatible with the latest WordPress?

Custom Variables’s readme says it’s tested up to WordPress 4.0.38, while the current version is 7.1. That doesn’t mean it breaks, but its author hasn’t confirmed it works with the latest releases.

Is Custom Variables still maintained?

Its last release was 11 years ago, so it may no longer be actively maintained. No support threads were opened in the last two months.

What rating does Custom Variables have?

3.0 out of 5 from 1 review on WordPress.org.

What are the best alternatives to Custom Variables?

The plugins most like Custom Variables, by the tags they share, are Simple Custom CSS Plugin (100K+), Smart Custom Fields (50K+) and WP Admin UI Customize (30K+). Compare all alternatives

Latest reviews

Analyze reviews

Review stats

3.0

★★★★★

1 reviews

  • 5 stars: 0 reviews, 0%
  • 4 stars: 0 reviews, 0%
  • 3 stars: 1 reviews, 100%
  • 2 stars: 0 reviews, 0%
  • 1 stars: 0 reviews, 0%
Positive
0%4–5★
Mixed
100%3★
Critical
0%1–2★
  • About 1 more 5★ reviews would lift it to 3.1.
  • Each new 1★ review takes 1 five-star review to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Custom Variables
Suggested:
Metric
Estimated installs≈ 76
Reported installs70+
Rating3.0
Reviews1
Total downloads3.3K
Authorlili0allen
First releasedJan 14, 2015
Version1.0
Requires WP3.7
Requires PHP–
Last updatedJan 14, 2015

Alternatives to Custom Variables

Compare all alternatives

Popular plugins with the same tags, the most in common first.

Side by side:Custom Variables vs Simple Custom CSS PluginCustom Variables vs Smart Custom FieldsCustom Variables vs WP Admin UI Customize