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WordPress plugin comparison

Matomo Analytics vs Website Optimization

At a glance

  • Matomo Analytics has more active installs: 100K+, against 1K+ for Website Optimization.
  • On a typical day, Matomo Analytics is downloaded about 687 times, Website Optimization about 18.
  • Website Optimization is rated higher: 5.0 out of 5 from 6 reviews, against 4.6 from 178 reviews.
  • Website Optimization was updated more recently: Nov 5, 2026, against Sep 15, 2026 for Matomo Analytics.
  • Matomo Analytics resolves more of its support threads: 100% in the last two months, against 0% for Website Optimization.
  • Both are tested up to WordPress 7.1.0.
  • Website Optimization has been around longer: since 2017, against 2020 for Matomo Analytics.

Line by line

Matomo Analytics leads on 5 of 7 comparable lines.

MetricMatomo AnalyticsWebsite Optimization
Popular rank#425#6,671
Active installs100K+1K+
Downloads, last 30 days21.2K546
Rating4.6(178)5.0(6)
Support threads resolved100%0%
Tested up to7.1.07.1.4
Search multiplier×1.62×0.63
Last release1 month ago4 days ago
Requires PHP7.2.57.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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