WordPress plugin comparison
Google Tag Manager vs Simple Analytics
At a glance
- Google Tag Manager has more active installs: 10K+, against 1K+ for Simple Analytics.
- On a typical day, Google Tag Manager is downloaded about 82 times, Simple Analytics about 9.
- Simple Analytics is rated higher: 4.4 out of 5 from 7 reviews, against 4.2 from 10 reviews.
- Google Tag Manager was updated more recently: Jun 9, 2026, against Apr 4, 2018 for Simple Analytics.
- Google Tag Manager is tested with a newer WordPress: 7.0.8, against 4.9.35 for Simple Analytics.
- Google Tag Manager has been around longer: since 2012, against 2013 for Simple Analytics.
Line by line
Google Tag Manager leads on 6 of 7 comparable lines.
| Metric |  Google Tag Manager |  Simple Analytics |
|---|---|---|
| Popular rank | #1,670 | #6,633 |
| Active installs | 10K+ | 1K+ |
| Downloads, last 30 days | 2.7K | 236 |
| Rating | 4.2(10) | 4.4(7) |
| Support threads resolved | – | – |
| Tested up to | 7.0.8 | 4.9.35 |
| Search multiplier | ×0.80 | ×0.00 |
| Last release | 5 months ago | 8 years ago |
| Requires PHP | – | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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