WordPress plugin comparison

Google Tag Manager vs Simple Plugin for Google Analytics

Google Tag Manager

by George Stephanis

10K+ installs4.2

Simple Plugin for Google Analytics

by overengineer

20+ installs

At a glance

Google Tag Manager has more active installs: 10K+, against 20+ for Simple Plugin for Google Analytics.
On a typical day, Google Tag Manager is downloaded about 82 times, Simple Plugin for Google Analytics about 2.
Simple Plugin for Google Analytics has no reviews yet.
Google Tag Manager was updated more recently: Jun 9, 2026, against Sep 2, 2019 for Simple Plugin for Google Analytics.
Google Tag Manager is tested with a newer WordPress: 7.0.8, against 5.2.30 for Simple Plugin for Google Analytics.
Google Tag Manager has been around longer: since 2012, against 2019 for Simple Plugin for Google Analytics.

Google Tag Manager leads on 6 of 6 comparable lines.

Metric	Google Tag Manager	Simple Plugin for Google Analytics
Popular rank	#1,670	#25,846
Active installs	10K+	20+
Downloads, last 30 days	2.8K	39
Rating	4.2(10)	No ratings
Support threads resolved	–	–
Tested up to	7.0.8	5.2.30
Search multiplier	×0.80	×0.00
Last release	5 months ago	7 years ago
Requires PHP	–	5.6.20

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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