WordPress plugin comparison
Google Identity Toolkit vs Google Tag Manager
Google Identity Toolkit
by easyrp
10+ installs5.0
Google Tag Manager
by George Stephanis
10K+ installs4.2
At a glance
- Google Tag Manager has more active installs: 10K+, against 10+ for Google Identity Toolkit.
- On a typical day, Google Tag Manager is downloaded about 82 times, Google Identity Toolkit about 2.
- Google Identity Toolkit is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 10 reviews.
- Google Tag Manager was updated more recently: Jun 9, 2026, against May 30, 2012 for Google Identity Toolkit.
- Google Tag Manager is tested with a newer WordPress: 7.0.8, against 3.2.1 for Google Identity Toolkit.
- Google Identity Toolkit has been around longer: since 2011, against 2012 for Google Tag Manager.
Line by line
Google Tag Manager leads on 6 of 7 comparable lines.
| Metric | Google Identity Toolkit | Google Tag Manager |
|---|---|---|
| Popular rank | #45,341 | #1,671 |
| Active installs | 10+ | 10K+ |
| Downloads, last 30 days | 27 | 2.8K |
| Rating | 5.0(1) | 4.2(10) |
| Support threads resolved | – | – |
| Tested up to | 3.2.1 | 7.0.8 |
| Search multiplier | ×0.00 | ×0.80 |
| Last release | 14 years ago | 5 months ago |
| Requires PHP | – | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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