WordPress plugin comparison

MonsterInsights vs Website Pop-up Builder by BDOW! (formerly Sumo)

MonsterInsights

by chriscct7

2M+ installs4.5

Website Pop-up Builder by BDOW! (formerly Sumo)

by Sumo

10K+ installs4.2

At a glance

MonsterInsights has more active installs: 2M+, against 10K+ for Website Pop-up Builder by BDOW! (formerly Sumo).
On a typical day, MonsterInsights is downloaded about 15,486 times, Website Pop-up Builder by BDOW! (formerly Sumo) about 190.
MonsterInsights is rated higher: 4.5 out of 5 from 3,159 reviews, against 4.2 from 519 reviews.
Website Pop-up Builder by BDOW! (formerly Sumo) was updated more recently: Oct 19, 2026, against Sep 16, 2026 for MonsterInsights.
Both are tested up to WordPress 7.1.4.
MonsterInsights has been around longer: since 2007, against 2014 for Website Pop-up Builder by BDOW! (formerly Sumo).

MonsterInsights leads on 5 of 6 comparable lines.

Metric	MonsterInsights	Website Pop-up Builder by BDOW! (formerly Sumo)
Popular rank	#24	#1,493
Active installs	2M+	10K+
Downloads, last 30 days	493.2K	13.7K
Rating	4.5(3.2K)	4.2(519)
Support threads resolved	50%	–
Tested up to	7.1.4	7.1.4
Search multiplier	×2.48	×0.80
Last release	1 month ago	21 days ago
Requires PHP	7.2	7.0

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

Track your plugin against its rivals every day: rank, installs, downloads, ratings and their releases, with alerts when anything moves.