WordPress plugin comparison
MonsterInsights vs Google Tag Manager
At a glance
- MonsterInsights has more active installs: 2M+, against 10K+ for Google Tag Manager.
- On a typical day, MonsterInsights is downloaded about 15,486 times, Google Tag Manager about 82.
- MonsterInsights is rated higher: 4.5 out of 5 from 3,160 reviews, against 4.2 from 10 reviews.
- MonsterInsights was updated more recently: Sep 16, 2026, against Jun 9, 2026 for Google Tag Manager.
- MonsterInsights is tested with a newer WordPress: 7.1.4, against 7.0.8 for Google Tag Manager.
- MonsterInsights has been around longer: since 2007, against 2012 for Google Tag Manager.
Line by line
MonsterInsights leads on 7 of 7 comparable lines.
| Metric |  MonsterInsights |  Google Tag Manager |
|---|---|---|
| Popular rank | #24 | #1,671 |
| Active installs | 2M+ | 10K+ |
| Downloads, last 30 days | 478.4K | 2.7K |
| Rating | 4.5(3.2K) | 4.2(10) |
| Support threads resolved | 50% | – |
| Tested up to | 7.1.4 | 7.0.8 |
| Search multiplier | ×2.48 | ×0.80 |
| Last release | 1 month ago | 5 months ago |
| Requires PHP | 7.2 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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