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WordPress plugin comparison

Global Site Tag Tracking vs Site Kit by Google

At a glance

  • Site Kit by Google has more active installs: 5M+, against 1K+ for Global Site Tag Tracking.
  • On a typical day, Site Kit by Google is downloaded about 66,011 times, Global Site Tag Tracking about 17.
  • Site Kit by Google is rated higher: 4.2 out of 5 from 1,014 reviews, against 3.0 from 2 reviews.
  • Site Kit by Google was updated more recently: Nov 2, 2026, against Sep 17, 2026 for Global Site Tag Tracking.
  • Both are tested up to WordPress 7.1.4.
  • Global Site Tag Tracking has been around longer: since 2017, against 2019 for Site Kit by Google.

Line by line

Site Kit by Google leads on 6 of 6 comparable lines.

MetricGlobal Site Tag TrackingSite Kit by Google
Popular rank#5,921#7
Active installs1K+5M+
Downloads, last 30 days3895.8M
Rating3.0(2)4.2(1K)
Support threads resolved–77%
Tested up to7.1.47.1.4
Search multiplier×0.49×8.36
Last release1 month ago8 days ago
Requires PHP–7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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