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WordPress plugin comparison

Fathom Analytics for WP vs Global Site Tag Tracking

At a glance

  • Fathom Analytics for WP has more active installs: 10K+, against 1K+ for Global Site Tag Tracking.
  • On a typical day, Fathom Analytics for WP is downloaded about 43 times, Global Site Tag Tracking about 17.
  • Fathom Analytics for WP is rated higher: 4.8 out of 5 from 25 reviews, against 3.0 from 2 reviews.
  • Global Site Tag Tracking was updated more recently: Sep 17, 2026, against Nov 18, 2025 for Fathom Analytics for WP.
  • Global Site Tag Tracking is tested with a newer WordPress: 7.1.4, against 6.8.12 for Fathom Analytics for WP.
  • Global Site Tag Tracking has been around longer: since 2017, against 2018 for Fathom Analytics for WP.

Line by line

Fathom Analytics for WP leads on 4 of 7 comparable lines.

MetricFathom Analytics for WPGlobal Site Tag Tracking
Popular rank#2,140#5,908
Active installs10K+1K+
Downloads, last 30 days1.4K400
Rating4.8(25)3.0(2)
Support threads resolved––
Tested up to6.8.127.1.4
Search multiplier×0.47×0.49
Last release11 months ago1 month ago
Requires PHP5.4–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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