WordPress plugin comparison

Easy WP SMTP vs Website Pop-up Builder by BDOW! (formerly Sumo)

Easy WP SMTP

by Syed Balkhi

500K+ installs4.6

Website Pop-up Builder by BDOW! (formerly Sumo)

by Sumo

10K+ installs4.2

At a glance

Easy WP SMTP has more active installs: 500K+, against 10K+ for Website Pop-up Builder by BDOW! (formerly Sumo).
On a typical day, Easy WP SMTP is downloaded about 2,180 times, Website Pop-up Builder by BDOW! (formerly Sumo) about 190.
Easy WP SMTP is rated higher: 4.6 out of 5 from 709 reviews, against 4.2 from 519 reviews.
Website Pop-up Builder by BDOW! (formerly Sumo) was updated more recently: Oct 19, 2026, against Aug 12, 2026 for Easy WP SMTP.
Both are tested up to WordPress 7.1.4.
Easy WP SMTP has been around longer: since 2013, against 2014 for Website Pop-up Builder by BDOW! (formerly Sumo).

Easy WP SMTP leads on 5 of 6 comparable lines.

Metric	Easy WP SMTP	Website Pop-up Builder by BDOW! (formerly Sumo)
Popular rank	#125	#1,493
Active installs	500K+	10K+
Downloads, last 30 days	58.9K	13.7K
Rating	4.6(709)	4.2(519)
Support threads resolved	100%	–
Tested up to	7.1.4	7.1.4
Search multiplier	×1.70	×0.80
Last release	2 months ago	21 days ago
Requires PHP	7.4	7.0

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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