Best utm plugins for WordPress
The most popular utm plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. HandL UTM Grabber / Tracker leads with 10K+ active installs, ahead of Easy UTM tracking with contact form 7 (2K+) and UTM Event Tracker and Analytics, UTM Grabber (800+). All 64 plugins tagged “UTM” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 utm plugins
- 1.
HandL UTM Grabber / TrackerThe most installed utm plugin, with 10K+ active installs. Rated 4.8 from 146 reviews, updated 1 week ago.
- 2.Easy UTM tracking with contact form 7
2K+ active installs. Rated 4.5 from 8 reviews, updated 3 months ago.
- 3.
UTM Event Tracker and Analytics, UTM Grabber800+ active installs. Rated 5.0 from 6 reviews, updated 2 months ago.
- 4.UTM for Woocommerce
700+ active installs. Only 3 reviews so far, last updated 1 year ago. Tested only up to WordPress 6.8.12.
- 5.
WhatsLink Click Tracker400+ active installs. Only 1 review so far, updated 2 weeks ago.
- 6.
UTM Leads Tracker400+ active installs. Only 1 review so far, last updated 4 years ago. Tested only up to WordPress 6.0.0.
- 7.
UTMs Carry Pages300+ active installs. Only 3 reviews so far, last updated 6 years ago. Tested only up to WordPress 5.4.25.
- 8.Easy UTM Builder
300+ active installs. No reviews yet, updated 3 weeks ago.
- 9.
Source Medium Tracker for Contact Form 7200+ active installs. Only 2 reviews so far, updated 3 months ago.
- 10.
UTM Manager100+ active installs. Only 1 review so far, updated 1 week ago.
All 64 plugins tagged “UTM”

HandL UTM Grabber / Tracker
Down in the last 7 days:2#1,629by Haktan Suren13 days ago
The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.
- Installs
- 10K+
- Rating
- 4.8(146)
- Downloads
- 248/day
Easy UTM tracking with contact form 7
Down in the last 7 days:25#4,667by basirmukhtar3 months ago
Track which campaign every lead came from: UTM parameters, click IDs, landing page and referrer in your CF7 emails, plus a built-in lead log.
- Installs
- 2K+
- Rating
- 4.5(8)
- Downloads
- 22/day

UTM Event Tracker and Analytics, UTM Grabber
#7,434by Codiepress2 months ago
Easily capture UTM parameters, track button and link clicks, and analyze campaigns to improve your marketing ROI in WordPress.
- Installs
- 800+
- Rating
- 5.0(6)
- Downloads
- 22/day
UTM for Woocommerce
Down in the last 7 days:36#7,707by Spanrig Technologies LLP1 year ago
Simply track UTM & CLID parameters in Woocommerce orders.
- Installs
- 700+
- Rating
- 4.3(3)
- Downloads
- 11/day

WhatsLink Click Tracker
Up in the last 7 days:96#9,512by WPSani16 days ago
Track WhatsApp, Telegram, and phone clicks in WordPress — links, buttons, and chat widgets. See which pages and campaigns start conversations.
- Installs
- 400+
- Rating
- 5.0(1)
- Downloads
- 23/day

UTM Leads Tracker
Down in the last 7 days:43#9,631by Aman4 years ago
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lea …
- Installs
- 400+
- Rating
- 5.0(1)
- Downloads
- 0/day

UTMs Carry Pages
Down in the last 7 days:53#10,048by rickmint6 years ago
Simplest way to pass UTM between pages.
- Installs
- 300+
- Rating
- 4.0(3)
- Downloads
- 0/day
Easy UTM Builder
Down in the last 7 days:832#10,768by Atlas Gondal26 days ago
Build trackable UTM campaign URLs for any link or in bulk, with live preview, copy, GA4 parameters, QR codes and CSV/JSON export.
- Installs
- 300+
- Rating
- –
- Downloads
- 7/day

Source Medium Tracker for Contact Form 7
Up in the last 7 days:30#12,601by asynadak3 months ago
Tracks the source, medium, campaign, content, term, and initial landing page URL of visitors and includes this attribution data in Contact Form 7 subm …
- Installs
- 200+
- Rating
- 5.0(2)
- Downloads
- 11/day

UTM Manager
Up in the last 7 days:56#13,482by BeautifulPlugins8 days ago
Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign performance in your WordPress dashboard.
- Installs
- 100+
- Rating
- 5.0(1)
- Downloads
- 12/day

Campaign URL Builder
Down in the last 7 days:70#13,730by Alex Zappa3 years ago
Generate link for Analytics tools like Google Analytics and a short link.
- Installs
- 100+
- Rating
- 5.0(8)
- Downloads
- 11/day

PLX Lead Attribution
Down in the last 7 days:33#15,608by Purplex2 months ago
Automatically captures UTM parameters and click IDs, injects hidden fields into every Contact Form 7 form, and appends the data to notification emails
- Installs
- 100+
- Rating
- –
- Downloads
- 0/day

BaseCloud UTM Tracker
Up in the last 7 days:194#17,055by BaseCloud1 month ago
Advanced UTM tracking with automated webhook injection for Gravity Forms, Elementor, WPForms, and Contact Form 7.
- Installs
- 90+
- Rating
- 5.0(2)
- Downloads
- 22/day

UTM Master
Down in the last 7 days:12#18,620by Ghaas Technologies Pvt. Ltd1 year ago
Store UTM parameters in cookies, append them to links automatically, and manage GDPR compliance easily.
- Installs
- 70+
- Rating
- –
- Downloads
- 4/day

Simple UTM Builder
Down in the last 7 days:166#22,813by SeedProd1 month ago
🚀 Simple UTM Builder - the easiest UTM builder for WordPress! Create, track & manage UTM campaign links effortlessly! 🎉
- Installs
- 40+
- Rating
- –
- Downloads
- 5/day

UTM Switcher
Up in the last 7 days:8#23,221by punchrockgroin10 years ago
The UTM Switcher is a powerful tool to help you track where your site visitors are coming from.
- Installs
- 30+
- Rating
- 5.0(4)
- Downloads
- 0/day

Choice Universal Form Tracker for Google Tag Manager
#25,528by jaffray21 days ago
Track Contact Form 7, Gravity Forms, Ninja Forms, Elementor and Avada form submissions in Google Tag Manager, with UTM and click ID attribution.
- Installs
- 20+
- Rating
- –
- Downloads
- 0/day
UE Tracker
Down in the last 7 days:1,103#30,586by liorgem6 years ago
Discover which marketing campaigns are actually profitable; which are wasting your time and money. UE Tracker - UTM Track and Analyze Elementor Leads …
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day

ClickTrail
#30,838by Hugo Carvalho1 day ago
Keeps the campaign a visitor arrived with on the form, booking, or WooCommerce order they complete later. Consent-aware.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 11/day

Shulman UTM Attribution for Elementor
Down in the last 7 days:4,191#30,966by Ranel Shulman14 days ago
Track UTM attribution for Elementor forms and WooCommerce with lead capture, phone storage, and first-touch / last-touch reporting.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day

PGO Simple UTM Tracker
Up in the last 7 days:240#31,889by Paolo Melotto2 months ago
Consent-aware first-party UTM attribution for WooCommerce orders. No external services and no data leaves your website.
- Installs
- 10+
- Rating
- –
- Downloads
- 3/day

UTM Attribution for WooCommerce
Down in the last 7 days:636#32,360by StandaloneTech1 month ago
See which campaigns, search engines and social sites bring visitors and WooCommerce sales — tracked in your own database, no third-party service.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
DMS3 QR Manager
Down in the last 7 days:960#33,219by Marc Queralt i Bassa4 months ago
Manage QR codes as a custom post type with trackable redirects, visit statistics, and SVG download.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

MZ UTM Tracker for Gravity Form
#43,290by OLERAJ8 months ago
Automatically captures UTM parameters from URLs and populates corresponding Gravity Forms fields for advanced lead tracking.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
AdTrails UTM Grabber
#43,563by Brad Holly6 years ago
AdTrails UTM Grabber for CF7
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Capybara SEO Lead Source Tracker
Down in the last 7 days:2,808#45,685by Capybara SEO20 days ago
Captures UTMs and click IDs and adds them to your WhatsApp messages via a floating button, existing buttons, or a shortcode.
- Installs
- 10+
- Rating
- –
- Downloads
- 11/day
DataBrief for WooCommerce
#46,119by DataBrief3 months ago
Sends WooCommerce orders to your DataBrief account with the campaign that produced them, so ad spend can be matched against real revenue.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

UTM Generator
Down in the last 7 days:3,468#47,827by mndpsingh2877 years ago
Generate UTM links
- Installs
- 10+
- Rating
- –
- Downloads
- 1/day
Med4Grow Automacao Connect
Up in the last 7 days:16,094#53,903by Med4grow Automação2 months ago
Conecta seu site à plataforma Med4Grow para atribuição de leads, instalando o script de rastreamento de origem e UTM.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Multi-Page Campaign Tracking
#55,418by Medium Interactive2 months ago
Persist query string parameters across page visits for tracking and analytics purposes.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

EcomSolveBD
Up in the last 7 days:6,537#56,572by ecomsolvebd17 days ago
First-party storefront tracking and WooCommerce events for EcomSolveBD — UTM, click IDs, sessions, and optional Google Analytics 4 Measurement ID.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Fromwell
#58,398by Tico2 days ago
Asks "How did you hear about us?" in your Contact Form 7 form only when it could not see where the visitor came from.
- Installs
- <10
- Rating
- –
- Downloads
- 79/day

Dazzlebirds Smart QR Manager
Down in the last 7 days:3,628#59,771by WP SmartStore27 days ago
Dynamic QR codes you can re-point without reprinting, with scan analytics, UTM campaign attribution, multiple QR types, and privacy-first tracking.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

EntrySource Database and UTM Tracker for Contact Form 7
#59,906by Aayush Karki2 months ago
Stores Contact Form 7 submissions in your database with the UTM, ad-click and referral data that brought each one in.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

SAVP Boost for Leyka
Down in the last 7 days:9,149#60,180by studioavp2 months ago
Additional tools for the Leyka donation plugin: UTM tracking, form improvements and campaign controls. Requires Leyka 3.20+.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

DevLemon UTM Tracker
Up in the last 7 days:11,339#60,767by devlemon2 months ago
Generate UTM links and track first-touch and last-touch campaign attribution through WordPress lead conversions.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

RedFoX UTM Link Builder
Up in the last 7 days:5,751#61,003by RedFoX Business Solutions26 days ago
Build clean UTM links in WordPress – with a naming convention, campaigns, short links, a link history and a checker that catches typos.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

OG Analytics
Up in the last 7 days:11,294#61,018by onlygrow7 days ago
See every visit the second it happens — fast even with millions of views, and stored only in your own database.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

OG Speed
#62,497by onlygrow3 days ago
Fast landing pages for paid traffic: ad clicks with fbclid, gclid or UTM tags get a lighter, ready-made copy. See each page's weight before and after.
- Installs
- <10
- Rating
- –
- Downloads
- 98/day

NB Analytics
#62,956by NBPlugins1 month ago
Cookieless analytics for WordPress and WooCommerce: traffic sources, UTM and WhatsApp campaigns, sales by source and busy hours.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Edge Link Router
Up in the last 7 days:7,306#63,468by Franky8 months ago
Simple redirect management with optional Cloudflare edge acceleration. Create short links, track clicks, add UTM parameters.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Simple Web Marketing Attribution
Down in the last 7 days:9,989#64,093by Simple Web Marketing2 months ago
A simple plugin to capture and store web marketing attribution tags with most forms.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Sunshine UTM Builder
Up in the last 7 days:5,169#64,270by WP Sunshine14 days ago
Build UTM links one at a time or hundreds at once, with GA4 channel checks, QR codes, and click-counting short links on your own domain.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

Dealroot
#65,563by Dealroot4 days ago
See which ads, searches and websites bring you enquiries, follow every lead to a sale, and get it on Telegram the moment it arrives.
- Installs
- <10
- Rating
- –
- Downloads
- 83/day

Local PR Outbound UTM Tagger
Down in the last 7 days:1,855#65,660by Dani Owens28 days ago
Adds UTM parameters to links that point to other websites, so the receiving site's analytics can attribute the visit to you.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

NeedToMe Phone Number Switcher
Up in the last 7 days:2,145#66,313by Roman24 days ago
Match URL parameters to phone numbers and update selected text and tel links without a third-party service.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Zluck
Down in the last 7 days:6,957#67,602by Maulik Vora13 days ago
See where every lead and order came from: UTM, referrer, landing page and visitor journey for forms, WooCommerce and your team's emails.
- Installs
- <10
- Rating
- –
- Downloads
- 6/day
Ur-Text Simple Landing Tracking
Down in the last 7 days:17,113#68,516by Colin MacNeill9 months ago
Automatically post UTM-coded post URLs to social media using syndicated feeds. Visitor data is fully anonymized and privacy law compliant.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Suziwan Referrer Log
#69,386by Suziwan4 months ago
A lightweight, privacy-friendly way to log referrers, UTM parameters, and visitor metadata directly in your WordPress database.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

APPSADM UTM Widgets for Elementor
Down in the last 7 days:6,543#69,675by Justo Vargas1 year ago
Display two Elementor widgets that show messages based on UTM parameters and add a floating CTA.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day