Best utm builder plugins for WordPress
The most popular utm builder plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Simple UTM Builder leads with 40+ active installs, ahead of UTM Code Generator for Google Analytics Tracking URL (10+) and RedFoX UTM Link Builder (fewer than 10). All 5 plugins tagged “utm builder” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 5 utm builder plugins
- 1.
Simple UTM BuilderThe most installed utm builder plugin, with 40+ active installs. No reviews yet, updated 1 month ago.
- 2.
UTM Code Generator for Google Analytics Tracking URL10+ active installs. Only 1 review so far, last updated 9 years ago. Tested only up to WordPress 4.7.39.
- 3.
RedFoX UTM Link BuilderFewer than 10 active installs. No reviews yet, updated 3 weeks ago.
- 4.Sunshine UTM Builder
Fewer than 10 active installs. No reviews yet, updated 1 week ago.
- 5.
Adsfox.com UTM Builder AdsfoxFewer than 10 active installs. No reviews yet, last updated 4 years ago. Tested only up to WordPress 5.9.20.
All 5 plugins tagged “utm builder”

Simple UTM Builder
Down in the last 7 days:166#22,813by SeedProd1 month ago
🚀 Simple UTM Builder - the easiest UTM builder for WordPress! Create, track & manage UTM campaign links effortlessly! 🎉
- Installs
- 40+
- Rating
- –
- Downloads
- 0/day

UTM Code Generator for Google Analytics Tracking URL
Down in the last 7 days:59#33,013by Technoyer9 years ago
In order to make the visitors tracking easy, Google analytics created the UTM tracker, for this reason
- Installs
- 10+
- Rating
- 1.0(1)
- Downloads
- 0/day

RedFoX UTM Link Builder
Up in the last 7 days:5,751#61,003by RedFoX Business Solutions25 days ago
Build clean UTM links in WordPress – with a naming convention, campaigns, short links, a link history and a checker that catches typos.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Sunshine UTM Builder
Up in the last 7 days:5,169#64,270by WP Sunshine13 days ago
Build UTM links one at a time or hundreds at once, with GA4 channel checks, QR codes, and click-counting short links on your own domain.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

Adsfox.com UTM Builder Adsfox
Up in the last 7 days:2,481#69,303by adsfox4 years ago
The easy way to create short urls for redirect with UTM parameter.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day