Best universal analytics plugins for WordPress
The most popular universal analytics plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Analytics Cat leads with 6K+ active installs, ahead of Universal Google Analytics (GA3 and GA4) (400+) and Tracking Code for Google Analytics (100+). All 7 plugins tagged “universal analytics” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 7 universal analytics plugins
- 1.
Analytics CatThe most installed universal analytics plugin, with 6K+ active installs. Rated 4.9 from 15 reviews, last updated 1 year ago. Tested only up to WordPress 6.2.15.
- 2.
Universal Google Analytics (GA3 and GA4)400+ active installs. Only 2 reviews so far, updated 3 months ago.
- 3.
Tracking Code for Google Analytics100+ active installs. No reviews yet, last updated 2 years ago. Tested only up to WordPress 6.6.0.
- 4.
Tracking Code for Pinterest Pixel20+ active installs. No reviews yet, last updated 2 years ago. Tested only up to WordPress 6.6.0.
- 5.
Tracking Code for Twitter Pixel10+ active installs. No reviews yet, last updated 2 years ago. Tested only up to WordPress 6.6.0.
- 6.
WP Easy Metrics10+ active installs. No reviews yet, last updated 5 years ago. Tested only up to WordPress 5.7.21.
- 7.
WPAC Integration for Google AnalyticsFewer than 10 active installs. No reviews yet, updated 5 months ago.
All 7 plugins tagged “universal analytics”
Analytics Cat
Down in the last 7 days:8#2,888by fatcatapps1 year ago
Analytics Cat - Google Analytics Lets You Add Your Google Analytics / Universal Analytics Tracking Code To Your Site With Ease.
- Installs
- 6K+
- Rating
- 4.9(15)
- Downloads
- 34/day
Universal Google Analytics (GA3 and GA4)
Down in the last 7 days:16#9,276by Brontobytes3 months ago
Automatically set up the required Google Analytics tracking ID/snippet to the footer of your WordPress installation, as required by Google Analytics.
- Installs
- 400+
- Rating
- 5.0(2)
- Downloads
- 11/day
Tracking Code for Google Analytics
Down in the last 7 days:190#16,491by Clayton Collie2 years ago
Simple, lightweight solution for inserting your Google Analytics Universal tracking code.
- Installs
- 100+
- Rating
- –
- Downloads
- 0/day
Tracking Code for Pinterest Pixel
Up in the last 7 days:367#27,760by Clayton Collie2 years ago
Simple, lightweight solution for inserting your Pinterest Pixel Universal tracking code.
- Installs
- 20+
- Rating
- –
- Downloads
- 0/day
Tracking Code for Twitter Pixel
Down in the last 7 days:673#31,736by Clayton Collie2 years ago
Simple, lightweight solution for inserting your Twitter Pixel Universal tracking code.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
WP Easy Metrics
Up in the last 7 days:568#38,298by redlettuce5 years ago
Easily add Google Analytics (GA3) universal tracking to your website in seconds.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
WPAC Integration for Google Analytics
Down in the last 7 days:2,892#65,329by WP Agency Care5 months ago
Simple and effective Google Analytics integration for WordPress with Universal Analytics, GA4, and flexible code placement.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day