Best merge tags plugins for WordPress
The most popular merge tags plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Advanced Tools for Gravity Forms leads with 50+ active installs, ahead of Full State Name for Gravity Forms (fewer than 10) and CampaignPress (fewer than 10). All 3 plugins tagged “merge tags” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
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Top 3 merge tags plugins
- 1.
Advanced Tools for Gravity FormsThe most installed merge tags plugin, with 50+ active installs. Only 1 review so far, updated 2 months ago.
- 2.
Full State Name for Gravity FormsFewer than 10 active installs. No reviews yet, updated 5 months ago.
- 3.
CampaignPressFewer than 10 active installs. No reviews yet, last updated 2 years ago. Tested only up to WordPress 6.4.14.
All 3 plugins tagged “merge tags”

Advanced Tools for Gravity Forms
Up in the last 7 days:34#21,232by PluginRx2 months ago
Unlock advanced tools and customizations to supercharge your Gravity Forms experience with enhanced features and streamlined management.
- Installs
- 50+
- Rating
- 5.0(1)
- Downloads
- 11/day

Full State Name for Gravity Forms
Down in the last 7 days:5,563#68,953by izzy goldman5 months ago
Expand 2-letter US state codes (e.g. NJ) to full state names (e.g. New Jersey) in Gravity Forms Address merge tags.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

CampaignPress
#70,448by Nick Tomkin2 years ago
Do you send a newsletter based on content from your website using your Mailchimp account? Ever want to select a bunch of posts and have them appear in …
- Installs
- <10
- Rating
- –
- Downloads
- 0/day