Best marketing attribution plugins for WordPress
The most popular marketing attribution plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. CallTrackingMetrics leads with 3K+ active installs, ahead of UTM Tracker for Contact Form 7 (500+) and ThoughtMetric for WooCommerce (100+). All 10 plugins tagged “marketing attribution” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
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Top 10 marketing attribution plugins
- 1.
CallTrackingMetricsThe most installed marketing attribution plugin, with 3K+ active installs. Only 4 reviews so far, updated 3 months ago.
- 2.
UTM Tracker for Contact Form 7500+ active installs. Only 2 reviews so far, updated 4 months ago.
- 3.
ThoughtMetric for WooCommerce100+ active installs. No reviews yet, updated 2 months ago.
- 4.
PLX Lead Attribution100+ active installs. No reviews yet, updated 2 months ago.
- 5.
UTM Tracker for Gravity Forms90+ active installs. Only 1 review so far, updated 3 weeks ago.
- 6.
CQI Referrer Attribution20+ active installs. No reviews yet, updated 3 months ago.
- 7.
Attributer10+ active installs. No reviews yet, updated 4 months ago.
- 8.
LeadSource Tracker10+ active installs. No reviews yet, last updated 11 years ago. Tested only up to WordPress 4.2.39.
- 9.
SourceCrateFewer than 10 active installs. No reviews yet, updated 2 days ago.
- 10.
DevLemon UTM TrackerFewer than 10 active installs. No reviews yet, updated 2 months ago.
All 10 plugins tagged “marketing attribution”
CallTrackingMetrics
Down in the last 7 days:4#3,795by taf23 months ago
CallTrackingMetrics integrates with your WordPress site to provide powerful call tracking and attribution.
- Installs
- 3K+
- Rating
- 4.0(4)
- Downloads
- 46/day
UTM Tracker for Contact Form 7
Up in the last 7 days:85#9,106by Adnan Buksh5 months ago
Track UTM parameters in Contact Form 7 submissions automatically and identify which campaigns generate real leads from your marketing traffic.
- Installs
- 500+
- Rating
- 5.0(2)
- Downloads
- 11/day
ThoughtMetric for WooCommerce
Down in the last 7 days:240#12,992by msignorella2 months ago
ThoughtMetric is a marketing attribution solution for e-commerce stores.
- Installs
- 100+
- Rating
- –
- Downloads
- 11/day
PLX Lead Attribution
Down in the last 7 days:33#15,608by Purplex2 months ago
Automatically captures UTM parameters and click IDs, injects hidden fields into every Contact Form 7 form, and appends the data to notification emails
- Installs
- 100+
- Rating
- –
- Downloads
- 0/day
UTM Tracker for Gravity Forms
Down in the last 7 days:196#17,245by Auxano Global Services21 days ago
Know exactly which campaign created every Gravity Forms lead — automatic UTM, click ID, landing page, and traffic channel capture. No code needed.
- Installs
- 90+
- Rating
- 5.0(1)
- Downloads
- 22/day
CQI Referrer Attribution
Up in the last 7 days:194#25,847by hdfraser4 months ago
Know where every visitor came from, including ChatGPT, Gemini, and Perplexity. No JavaScript, no cookie banner trigger, no page speed cost.
- Installs
- 20+
- Rating
- –
- Downloads
- 11/day
Attributer
Up in the last 7 days:757#29,054by attributer4 months ago
Capture UTM parameters, click IDs and lead source data in WPForms, Gravity Forms, Contact Form 7 and more. Know where your leads come from.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
LeadSource Tracker
Up in the last 7 days:436#33,938by cchui11 years ago
LeadSource Tracker is a simple campaign and marketing attribution that tracks multiple lead sources per visitor.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
SourceCrate
#57,640by wpmilan2 days ago
Ask "How did you hear about us?" after checkout and see the revenue each marketing channel brings, even the sales your tracking marks Direct.
- Installs
- <10
- Rating
- –
- Downloads
- 117/day
DevLemon UTM Tracker
Up in the last 7 days:11,339#60,767by devlemon2 months ago
Generate UTM links and track first-touch and last-touch campaign attribution through WordPress lead conversions.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day