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Best Google analytics URL builder plugins for WordPress

The most popular Google analytics URL builder plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. UTM Code Generator for Google Analytics Tracking URL leads with 10+ active installs, ahead of UTM Generator (10+) and UTM (fewer than 10). All 3 plugins tagged “google analytics url builder” are below, with figures from WordPress.org that update every day.

Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.

Research this niche or see all plugins.

Top 3 Google analytics URL builder plugins

  1. 1.
    UTM Code Generator for Google Analytics Tracking URL

    The most installed Google analytics URL builder plugin, with 10+ active installs. Only 1 review so far, last updated 9 years ago. Tested only up to WordPress 4.7.39.

  2. 2.
    UTM Generator

    10+ active installs. No reviews yet, last updated 7 years ago. Tested only up to WordPress 5.2.30.

  3. 3.
    UTM

    Fewer than 10 active installs. No reviews yet, last updated 4 years ago. Tested only up to WordPress 6.0.18.

All 3 plugins tagged “google analytics url builder”