Best experimentation plugins for WordPress
The most popular experimentation plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Mida A/B Testing leads with 50+ active installs, ahead of Accelerate (30+) and Preta (fewer than 10). All 3 plugins tagged “experimentation” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 3 experimentation plugins
- 1.
Mida A/B TestingThe most installed experimentation plugin, with 50+ active installs. No reviews yet, updated 1 month ago.
- 2.
Accelerate30+ active installs. Only 1 review so far, updated 1 month ago.
- 3.
PretaFewer than 10 active installs. No reviews yet, updated 1 month ago.
All 3 plugins tagged “experimentation”
Mida A/B Testing
#20,160by midatest1 month ago
A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.
- Installs
- 50+
- Rating
- –
- Downloads
- 6/day
Accelerate
Down in the last 7 days:364#24,939by Human Made1 month ago
Stop guessing. Start converting. The native A/B testing and personalization platform for the WordPress Block Editor.
- Installs
- 30+
- Rating
- 5.0(1)
- Downloads
- 104/day
Preta
#69,093by pretasystems1 month ago
Connects WordPress to Preta, a personalization and targeting platform, using signed user context and on-page campaigns.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day