Best email opt in plugins for WordPress
The most popular email opt in plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Instant Popup Builder leads with 100+ active installs, ahead of WP Tactical Popup (50+) and Gated Downloads (50+). All 8 plugins tagged “email opt in” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
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Top 8 email opt in plugins
- 1.
Instant Popup BuilderThe most installed email opt in plugin, with 100+ active installs. Rated 5.0 from 5 reviews, updated 3 weeks ago.
- 2.
WP Tactical Popup50+ active installs. Rated 4.8 from 5 reviews, last updated 10 years ago. Tested only up to WordPress 4.5.33.
- 3.
Gated Downloads50+ active installs. No reviews yet, updated 3 months ago.
- 4.
Popup Zen10+ active installs. Rated 4.9 from 7 reviews, last updated 7 years ago. Tested only up to WordPress 5.2.30.
- 5.
Simple Aweber Integration10+ active installs. Only 2 reviews so far, last updated 12 years ago. Tested only up to WordPress 3.7.41.
- 6.
Camerce Popup CampaignsFewer than 10 active installs. No reviews yet, updated 1 month ago.
- 7.
Meadow PagesFewer than 10 active installs. No reviews yet, updated 3 days ago.
- 8.
WPSP Discount WheelFewer than 10 active installs. No reviews yet, updated 2 weeks ago.
All 8 plugins tagged “email opt in”
Instant Popup Builder
Up in the last 7 days:258#15,163by Seventh Sky25 days ago
Launch professional, WordPress-native popups for offers, announcements and email signups without a hosted SaaS account or visitor limits.
- Installs
- 100+
- Rating
- 5.0(5)
- Downloads
- 12/day
WP Tactical Popup
Up in the last 7 days:192#20,598by Arevico10 years ago
Capture your visitors attentions with lightboxes. Show email opt-in lightboxes (popups), html popups and image popups.
- Installs
- 50+
- Rating
- 4.8(5)
- Downloads
- 0/day
Gated Downloads
Up in the last 7 days:639#21,174by Template Sell3 months ago
Gate downloads behind a form — download any file after form submission. Capture name, email & phone as leads. Works with any theme.
- Installs
- 50+
- Rating
- –
- Downloads
- 11/day
Popup Zen
Up in the last 7 days:79#30,678by Scott Bolinger7 years ago
A WordPress popup that is ultra lightweight, simple to use, and small.
- Installs
- 10+
- Rating
- 4.9(7)
- Downloads
- 0/day
Simple Aweber Integration
Up in the last 7 days:3,007#43,433by schurpf13 years ago
Simply add Aweber forms to all posts/pages at bottom or top. Alternatively use a shortcode to add forms to your content.
- Installs
- 10+
- Rating
- 3.5(2)
- Downloads
- 0/day
Camerce Popup Campaigns
Up in the last 7 days:265#64,140by camerce1 month ago
Popups, slide-ins and bars that work behind a page cache. Exit intent, scroll and schedule triggers, with conversion reporting built in.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Meadow Pages
Up in the last 7 days:4,840#65,097by satbirgandhi3 days ago
A focused landing-page builder — section-based editing, standalone page templates, and a built-in Coming Soon / Maintenance mode.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
WPSP Discount Wheel
#69,306by WP Small Plugins14 days ago
A gamified spin-the-wheel popup that captures emails and rewards visitors with a discount coupon.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day