Best datalayer plugins for WordPress
The most popular datalayer plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Tracking for Divi leads with 100+ active installs, ahead of Datalayer For Elementor (100+) and DataLayer for GTM and Matomo (80+). All 10 plugins tagged “datalayer” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 datalayer plugins
- 1.
Tracking for DiviThe most installed datalayer plugin, with 100+ active installs. No reviews yet, updated 8 months ago. Tested only up to WordPress 6.9.11.
- 2.
Datalayer For Elementor100+ active installs. Only 2 reviews so far, last updated 4 years ago. Tested only up to WordPress 5.9.20.
- 3.
DataLayer for GTM and Matomo80+ active installs. No reviews yet, updated 1 month ago.
- 4.
Choice Universal Form Tracker for Google Tag Manager20+ active installs. No reviews yet, updated 3 weeks ago.
- 5.
Digital Data Layer Plugin for WooCommerce10+ active installs. No reviews yet, last updated 12 years ago. Tested only up to WordPress 3.9.40.
- 6.
WP Saint10+ active installs. No reviews yet, last updated 6 years ago. Tested only up to WordPress 5.3.27.
- 7.
inPIPE by SeresaFewer than 10 active installs. Only 1 review so far, updated 3 days ago.
- 8.
MonolyticsFewer than 10 active installs. No reviews yet, updated 5 months ago.
- 9.
GTM4PublishersFewer than 10 active installs. No reviews yet, last updated 1 year ago. Tested only up to WordPress 6.8.12.
- 10.
Scripts + Pixels DataLayer ManagerFewer than 10 active installs. No reviews yet, updated 4 months ago. Tested only up to WordPress 6.9.11.
All 10 plugins tagged “datalayer”
Tracking for Divi
Up in the last 7 days:89#13,694by Kuba Serafinowski8 months ago
Track successful Divi contact form submissions with dataLayer events, Google Analytics, and Google Ads conversions.
- Installs
- 100+
- Rating
- –
- Downloads
- 11/day
Datalayer For Elementor
Up in the last 7 days:40#14,835by sourei4 years ago
Integration between the Elementor Forms and Datalayer
- Installs
- 100+
- Rating
- 3.0(2)
- Downloads
- 0/day
DataLayer for GTM and Matomo
Up in the last 7 days:264#17,635by Openmost1 month ago
Add contextual information to dataLayer for GTM and MTM
- Installs
- 80+
- Rating
- –
- Downloads
- 11/day
Choice Universal Form Tracker for Google Tag Manager
#25,528by jaffray21 days ago
Track Contact Form 7, Gravity Forms, Ninja Forms, Elementor and Avada form submissions in Google Tag Manager, with UTM and click ID attribution.
- Installs
- 20+
- Rating
- –
- Downloads
- 0/day
Digital Data Layer Plugin for WooCommerce
Up in the last 7 days:10,091#36,078by Lee Penney12 years ago
Adds a JavaScript data layer to your WooCommerce installation that conforms to the W3C spec
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
WP Saint
#37,388by ashish9636 years ago
Implements web analytics like a pro. We took care of all your headache. Deploys data layer, Google Analytics, FB pixel & Tag Manager in minutes.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
inPIPE by Seresa
Up in the last 7 days:1,017#63,252by Seresa3 days ago
Agentic-ready UTM tracking via REST API. Mask, store, and decode UTM parameters for Google Analytics, Facebook Ads, and more.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day
Monolytics
Down in the last 7 days:16,206#65,431by monolytics5 months ago
Behavior analytics for WordPress with connected setup and direct access to the Monolytics dashboard.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day
GTM4Publishers
#72,457by antoniolite1 year ago
Integrate Google Tag Manager into WordPress and generate an advanced, customizable dataLayer for publishers, blogs, and digital media.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Scripts + Pixels DataLayer Manager
#73,468by Scripts + Pixels Studio4 months ago
Automatically detects WordPress context and injects dataLayer variables for analytics tools (GA4/GTM). No coding required.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day