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Best data layer plugins for WordPress

The most popular data layer plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Tealium leads with 600+ active installs, ahead of WP Saint (10+) and Ensighten (10+). All 5 plugins tagged “data layer” are below, with figures from WordPress.org that update every day.

Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.

Research this niche or see all plugins.

Top 5 data layer plugins

  1. 1.
    Tealium

    The most installed data layer plugin, with 600+ active installs. Only 2 reviews so far, last updated 1 year ago. Tested only up to WordPress 6.8.12.

  2. 2.
    WP Saint

    10+ active installs. No reviews yet, last updated 6 years ago. Tested only up to WordPress 5.3.27.

  3. 3.
    Ensighten

    10+ active installs. No reviews yet, last updated 10 years ago. Tested only up to WordPress 4.7.39.

  4. 4.
    EventLoomix

    Fewer than 10 active installs. No reviews yet, updated 1 month ago.

  5. 5.
    Conversion Pixel and Tracking Tag Manager

    Fewer than 10 active installs. No reviews yet, last updated 1 year ago. Tested only up to WordPress 6.7.11.

All 5 plugins tagged “data layer”