Best content personalization plugins for WordPress
The most popular content personalization plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. SplashMaker leads with 10+ active installs, ahead of Croct (fewer than 10). All 2 plugins tagged “content personalization” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
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Top 2 content personalization plugins
- 1.
SplashMakerThe most installed content personalization plugin, with 10+ active installs. No reviews yet, last updated 3 years ago. Tested only up to WordPress 6.2.15.
- 2.Croct
Fewer than 10 active installs. No reviews yet, last updated 5 years ago. Tested only up to WordPress 5.5.24.
All 2 plugins tagged “content personalization”

SplashMaker
Up in the last 7 days:4,775#41,439by splashmetrics3 years ago
The Smart Content Engine for WordPress that provides for dynamically personalized content, marketing automation and CRM integration, and Splashmetrics …
- Installs
- 10+
- Rating
- –
- Downloads
- 2/day
Croct
#73,543by marcospassos5 years ago
Understand your audience interests and deliver the right content, to the right person, at the right time.
- Installs
- <10
- Rating
- –
- Downloads
- 5/day