Best campaign tracking plugins for WordPress
The most popular campaign tracking plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. UTM Manager leads with 100+ active installs, ahead of LeadSource (100+) and UTM Tracker for Gravity Forms (90+). All 13 plugins tagged “campaign tracking” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 campaign tracking plugins
- 1.
UTM ManagerThe most installed campaign tracking plugin, with 100+ active installs. Only 1 review so far, updated 1 week ago.
- 2.
LeadSource100+ active installs. Only 2 reviews so far, updated 13 hours ago.
- 3.
UTM Tracker for Gravity Forms90+ active installs. Only 1 review so far, updated 3 weeks ago.
- 4.
UTM Attribution for WooCommerce10+ active installs. No reviews yet, updated 1 month ago.
- 5.
Webwall QR Campaign Tracker10+ active installs. Only 1 review so far, updated 2 months ago.
- 6.
CallRoot10+ active installs. No reviews yet, last updated 8 years ago. Tested only up to WordPress 4.9.35.
- 7.
RockHeronFewer than 10 active installs. No reviews yet, updated 1 day ago.
- 8.
Telchar Referral Link TrackerFewer than 10 active installs. No reviews yet, updated 6 months ago. Tested only up to WordPress 6.9.11.
- 9.
AutoEmails by AutoThinkFewer than 10 active installs. No reviews yet, updated 2 days ago. Tested only up to WordPress 6.9.11.
- 10.
DevLemon UTM TrackerFewer than 10 active installs. No reviews yet, updated 2 months ago.
All 13 plugins tagged “campaign tracking”

UTM Manager
Up in the last 7 days:56#13,482by BeautifulPlugins8 days ago
Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign performance in your WordPress dashboard.
- Installs
- 100+
- Rating
- 5.0(1)
- Downloads
- 12/day

LeadSource
Up in the last 7 days:241#14,703by forgecreativetoday
Lead Source (LeadSource) by Forge Creative — docs and Pro at leadsourcepro.net
- Installs
- 100+
- Rating
- 5.0(2)
- Downloads
- 22/day

UTM Tracker for Gravity Forms
Down in the last 7 days:196#17,245by Auxano Global Services21 days ago
Know exactly which campaign created every Gravity Forms lead — automatic UTM, click ID, landing page, and traffic channel capture. No code needed.
- Installs
- 90+
- Rating
- 5.0(1)
- Downloads
- 22/day

UTM Attribution for WooCommerce
Down in the last 7 days:636#32,360by StandaloneTech1 month ago
See which campaigns, search engines and social sites bring visitors and WooCommerce sales — tracked in your own database, no third-party service.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Webwall QR Campaign Tracker
Up in the last 7 days:1,627#33,006by webwall2 months ago
Track QR code scans, measure offline marketing campaigns, and analyze QR performance directly from your WordPress dashboard.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day

CallRoot
Down in the last 7 days:3,908#44,830by callroot8 years ago
CallRoot wordpress plugin facilitates Dynamic Number Insertion (DNI), i.e., it automatically inserts the javascript code for swapping phone numbers in …
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

RockHeron
#49,958by miotix1 day ago
See where your leads actually came from, and whether the ad platform's numbers match what your site recorded.
- Installs
- <10
- Rating
- –
- Downloads
- 112/day

Telchar Referral Link Tracker
Down in the last 7 days:157#53,537by telchar6 months ago
A lightweight referral link tracker for WordPress that creates redirect links and records estimated visits.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

AutoEmails by AutoThink
Up in the last 7 days:3,811#57,462by autothinkgroup2 days ago
AI-powered email marketing command centre for WooCommerce — revenue attribution, automated campaigns, and smart customer insights.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

DevLemon UTM Tracker
Up in the last 7 days:11,339#60,767by devlemon2 months ago
Generate UTM links and track first-touch and last-touch campaign attribution through WordPress lead conversions.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

RedFoX UTM Link Builder
Up in the last 7 days:5,751#61,003by RedFoX Business Solutions26 days ago
Build clean UTM links in WordPress – with a naming convention, campaigns, short links, a link history and a checker that catches typos.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Local PR Outbound UTM Tagger
Down in the last 7 days:1,855#65,660by Dani Owens27 days ago
Adds UTM parameters to links that point to other websites, so the receiving site's analytics can attribute the visit to you.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Insyta Click Tracker
#71,871by toptima25 days ago
Lightweight click & UTM tracking for WordPress. See which links and buttons visitors actually click, and which campaign brought them.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day