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WordPress plugin comparison

Transfer Brands for WooCommerce vs UpdraftPlus

At a glance

  • UpdraftPlus has more active installs: 4M+, against 50+ for Transfer Brands for WooCommerce.
  • On a typical day, UpdraftPlus is downloaded about 37,620 times, Transfer Brands for WooCommerce about 6.
  • Transfer Brands for WooCommerce is rated higher: 5.0 out of 5 from 1 review, against 4.8 from 8,720 reviews.
  • UpdraftPlus was updated more recently: Oct 26, 2026, against Feb 25, 2026 for Transfer Brands for WooCommerce.
  • UpdraftPlus is tested with a newer WordPress: 7.1.4, against 6.9.11 for Transfer Brands for WooCommerce.
  • UpdraftPlus has been around longer: since 2012, against 2025 for Transfer Brands for WooCommerce.

Line by line

UpdraftPlus leads on 6 of 7 comparable lines.

MetricTransfer Brands for WooCommerceUpdraftPlus
Popular rank#21,145#14
Active installs50+4M+
Downloads, last 30 days1226M
Rating5.0(1)4.8(8.7K)
Support threads resolved–69%
Tested up to6.9.117.1.4
Search multiplier×0.24×7.36
Last release8 months ago14 days ago
Requires PHP7.4–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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