WordPress plugin comparison
Popup Builder vs Smartarget
At a glance
- Popup Builder has more active installs: 200K+, against 800+ for Smartarget.
- On a typical day, Popup Builder is downloaded about 1,827 times, Smartarget about 14.
- Popup Builder is rated higher: 4.7 out of 5 from 2,216 reviews, against 4.6 from 10 reviews.
- Popup Builder was updated more recently: Oct 19, 2026, against Jun 30, 2026 for Smartarget.
- Both are tested up to WordPress 7.0.8.
- Popup Builder has been around longer: since 2015, against 2020 for Smartarget.
Line by line
Popup Builder leads on 6 of 6 comparable lines.
| Metric |  Popup Builder |  Smartarget |
|---|---|---|
| Popular rank | #272 | #7,269 |
| Active installs | 200K+ | 800+ |
| Downloads, last 30 days | 122.1K | 277 |
| Rating | 4.7(2.2K) | 4.6(10) |
| Support threads resolved | 50% | – |
| Tested up to | 7.0.8 | 7.0.0 |
| Search multiplier | ×1.80 | ×0.58 |
| Last release | 22 days ago | 4 months ago |
| Requires PHP | 5.3.3 | 5.2.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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