WordPress plugin comparison

Newsletters, Email Marketing, SMS and Popups by Omnisend vs Optinly

Newsletters, Email Marketing, SMS and Popups by Omnisend

by Omnisend

100K+ installs4.8

Optinly

by optinlyhq

700+ installs4.3

At a glance

Newsletters, Email Marketing, SMS and Popups by Omnisend has more active installs: 100K+, against 700+ for Optinly.
On a typical day, Newsletters, Email Marketing, SMS and Popups by Omnisend is downloaded about 188 times, Optinly about 9.
Newsletters, Email Marketing, SMS and Popups by Omnisend is rated higher: 4.8 out of 5 from 17 reviews, against 4.3 from 16 reviews.
Newsletters, Email Marketing, SMS and Popups by Omnisend was updated more recently: Sep 24, 2026, against Jul 16, 2024 for Optinly.
Newsletters, Email Marketing, SMS and Popups by Omnisend is tested with a newer WordPress: 7.1.4, against 6.4.14 for Optinly.
Optinly has been around longer: since 2020, against 2024 for Newsletters, Email Marketing, SMS and Popups by Omnisend.

Newsletters, Email Marketing, SMS and Popups by Omnisend leads on 7 of 7 comparable lines.

Metric	Newsletters, Email Marketing, SMS and Popups by Omnisend	Optinly
Popular rank	#394	#7,901
Active installs	100K+	700+
Downloads, last 30 days	5.3K	190
Rating	4.8(17)	4.3(16)
Support threads resolved	–	–
Tested up to	7.1.4	6.4.14
Search multiplier	×1.13	×0.07
Last release	1 month ago	2 years ago
Requires PHP	7.4	7.2

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

Track your plugin against its rivals every day: rank, installs, downloads, ratings and their releases, with alerts when anything moves.