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WordPress plugin comparison

Marketing Automation vs OttoKit

At a glance

  • OttoKit has more active installs: 90K+, against 500+ for Marketing Automation.
  • On a typical day, OttoKit is downloaded about 1,098 times, Marketing Automation about 8.
  • Marketing Automation is rated higher: 5.0 out of 5 from 3 reviews, against 4.9 from 125 reviews.
  • OttoKit was updated more recently: Oct 29, 2026, against Dec 10, 2024 for Marketing Automation.
  • OttoKit is tested with a newer WordPress: 7.1.4, against 6.3.14 for Marketing Automation.
  • Marketing Automation has been around longer: since 2015, against 2023 for OttoKit.

Line by line

OttoKit leads on 6 of 7 comparable lines.

MetricMarketing AutomationOttoKit
Popular rank#8,645#496
Active installs500+90K+
Downloads, last 30 days13280.3K
Rating5.0(3)4.9(125)
Support threads resolved––
Tested up to6.3.147.1.4
Search multiplier×0.08×1.13
Last release1 year ago12 days ago
Requires PHP–5.6

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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