WordPress plugin comparison
Koko Analytics vs Tail DMP
Koko Analytics
by Danny van Kooten
70K+ installs5.0
Tail DMP
by Tail - Target Audience & Insights Lab
10+ installs5.0
At a glance
- Koko Analytics has more active installs: 70K+, against 10+ for Tail DMP.
- On a typical day, Koko Analytics is downloaded about 557 times, Tail DMP about 1.
- Both are rated 5.0 out of 5.
- Koko Analytics was updated more recently: Sep 24, 2026, against Jan 22, 2019 for Tail DMP.
- Koko Analytics is tested with a newer WordPress: 7.1.4, against 5.0.31 for Tail DMP.
- Tail DMP has been around longer: since 2013, against 2019 for Koko Analytics.
Line by line
Koko Analytics leads on 6 of 6 comparable lines.
| Metric | Koko Analytics | Tail DMP |
|---|---|---|
| Popular rank | #599 | #31,461 |
| Active installs | 70K+ | 10+ |
| Downloads, last 30 days | 16.7K | 29 |
| Rating | 5.0(246) | 5.0(2) |
| Support threads resolved | 100% | – |
| Tested up to | 7.1.4 | 5.0.31 |
| Search multiplier | ×1.29 | ×0.00 |
| Last release | 1 month ago | 7 years ago |
| Requires PHP | 7.4 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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