WordPress plugin comparison
Independent Analytics vs Tail DMP
Independent Analytics
by Ben Sibley
100K+ installs4.8
Tail DMP
by Tail - Target Audience & Insights Lab
10+ installs5.0
At a glance
- Independent Analytics has more active installs: 100K+, against 10+ for Tail DMP.
- On a typical day, Independent Analytics is downloaded about 1,491 times, Tail DMP about 1.
- Tail DMP is rated higher: 5.0 out of 5 from 2 reviews, against 4.8 from 167 reviews.
- Independent Analytics was updated more recently: Oct 22, 2026, against Jan 22, 2019 for Tail DMP.
- Independent Analytics is tested with a newer WordPress: 7.1.4, against 5.0.31 for Tail DMP.
- Tail DMP has been around longer: since 2013, against 2022 for Independent Analytics.
Line by line
Independent Analytics leads on 6 of 7 comparable lines.
| Metric | Independent Analytics | Tail DMP |
|---|---|---|
| Popular rank | #374 | #31,293 |
| Active installs | 100K+ | 10+ |
| Downloads, last 30 days | 137.5K | 28 |
| Rating | 4.8(167) | 5.0(2) |
| Support threads resolved | 100% | – |
| Tested up to | 7.1.4 | 5.0.31 |
| Search multiplier | ×2.26 | ×0.00 |
| Last release | 18 days ago | 7 years ago |
| Requires PHP | 8.0.30 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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