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WordPress plugin comparison

Site Kit by Google vs XT Google Ads

At a glance

  • Site Kit by Google has more active installs: 5M+, against 10+ for XT Google Ads.
  • On a typical day, Site Kit by Google is downloaded about 64,452 times, XT Google Ads about 1.
  • XT Google Ads has no reviews yet.
  • Site Kit by Google was updated more recently: Nov 2, 2026, against Mar 5, 2018 for XT Google Ads.
  • Site Kit by Google is tested with a newer WordPress: 7.1.4, against 4.9.35 for XT Google Ads.
  • XT Google Ads has been around longer: since 2015, against 2019 for Site Kit by Google.

Line by line

Site Kit by Google leads on 6 of 6 comparable lines.

MetricSite Kit by GoogleXT Google Ads
Popular rank#7#45,773
Active installs5M+10+
Downloads, last 30 days5.8M25
Rating4.2(1K)No ratings
Support threads resolved74%–
Tested up to7.1.44.9.35
Search multiplier×8.22×0.00
Last release7 days ago8 years ago
Requires PHP7.4–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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