WordPress plugin comparison

Site Kit by Google vs Tracking URL Builder for Analytics

Site Kit by Google

by Google

5M+ installs4.2

Tracking URL Builder for Analytics

by Luca Raldiri

10+ installs5.0

At a glance

Site Kit by Google has more active installs: 5M+, against 10+ for Tracking URL Builder for Analytics.
On a typical day, Site Kit by Google is downloaded about 64,452 times, Tracking URL Builder for Analytics about 1.
Tracking URL Builder for Analytics is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 1,014 reviews.
Site Kit by Google was updated more recently: Nov 2, 2026, against Aug 12, 2015 for Tracking URL Builder for Analytics.
Site Kit by Google is tested with a newer WordPress: 7.1.4, against 4.0.38 for Tracking URL Builder for Analytics.
Tracking URL Builder for Analytics has been around longer: since 2015, against 2019 for Site Kit by Google.

Site Kit by Google leads on 6 of 7 comparable lines.

Metric	Site Kit by Google	Tracking URL Builder for Analytics
Popular rank	#7	#29,968
Active installs	5M+	10+
Downloads, last 30 days	5.8M	35
Rating	4.2(1K)	5.0(1)
Support threads resolved	74%	–
Tested up to	7.1.4	4.0.38
Search multiplier	×8.22	×0.00
Last release	8 days ago	11 years ago
Requires PHP	7.4	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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