WordPress plugin comparison

Site Kit by Google vs Tracking Code for Google Tag Manager

Site Kit by Google

by Google

5M+ installs4.2

Tracking Code for Google Tag Manager

by Clayton Collie

20+ installs5.0

At a glance

Site Kit by Google has more active installs: 5M+, against 20+ for Tracking Code for Google Tag Manager.
On a typical day, Site Kit by Google is downloaded about 64,452 times, Tracking Code for Google Tag Manager about 2.
Tracking Code for Google Tag Manager is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 1,014 reviews.
Site Kit by Google was updated more recently: Nov 2, 2026, against Jul 5, 2024 for Tracking Code for Google Tag Manager.
Site Kit by Google is tested with a newer WordPress: 7.1.4, against 6.6.0 for Tracking Code for Google Tag Manager.
Site Kit by Google has been around longer: since 2019, against 2020 for Tracking Code for Google Tag Manager.

Site Kit by Google leads on 6 of 7 comparable lines.

Metric	Site Kit by Google	Tracking Code for Google Tag Manager
Popular rank	#7	#25,677
Active installs	5M+	20+
Downloads, last 30 days	5.8M	42
Rating	4.2(1K)	5.0(1)
Support threads resolved	74%	–
Tested up to	7.1.4	6.6.0
Search multiplier	×8.22	×0.04
Last release	7 days ago	2 years ago
Requires PHP	7.4	5.6

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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