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WordPress plugin comparison

Site Kit by Google vs Simple GAM

At a glance

  • Site Kit by Google has more active installs: 5M+, against 10+ for Simple GAM.
  • On a typical day, Site Kit by Google is downloaded about 64,452 times, Simple GAM about 1.
  • Site Kit by Google is rated higher: 4.2 out of 5 from 1,014 reviews, against 4.0 from 1 review.
  • Site Kit by Google was updated more recently: Nov 2, 2026, against Feb 17, 2020 for Simple GAM.
  • Site Kit by Google is tested with a newer WordPress: 7.1.4, against 5.2.30 for Simple GAM.
  • Simple GAM has been around longer: since 2017, against 2019 for Site Kit by Google.

Line by line

Site Kit by Google leads on 7 of 7 comparable lines.

MetricSite Kit by GoogleSimple GAM
Popular rank#7#36,585
Active installs5M+10+
Downloads, last 30 days5.8M16
Rating4.2(1K)4.0(1)
Support threads resolved74%–
Tested up to7.1.45.2.30
Search multiplier×8.22×0.00
Last release7 days ago6 years ago
Requires PHP7.4–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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