WordPress plugin comparison
GA Google Analytics vs Tail DMP
GA Google Analytics
by Jeff Starr
400K+ installs4.9
Tail DMP
by Tail - Target Audience & Insights Lab
10+ installs5.0
At a glance
- GA Google Analytics has more active installs: 400K+, against 10+ for Tail DMP.
- On a typical day, GA Google Analytics is downloaded about 1,365 times, Tail DMP about 1.
- Tail DMP is rated higher: 5.0 out of 5 from 2 reviews, against 4.9 from 158 reviews.
- GA Google Analytics was updated more recently: Nov 8, 2026, against Jan 22, 2019 for Tail DMP.
- GA Google Analytics is tested with a newer WordPress: 7.2, against 5.0.31 for Tail DMP.
- GA Google Analytics has been around longer: since 2012, against 2013 for Tail DMP.
Line by line
GA Google Analytics leads on 6 of 7 comparable lines.
| Metric | GA Google Analytics | Tail DMP |
|---|---|---|
| Popular rank | #151 | #31,461 |
| Active installs | 400K+ | 10+ |
| Downloads, last 30 days | 45.2K | 29 |
| Rating | 4.9(158) | 5.0(2) |
| Support threads resolved | – | – |
| Tested up to | 7.2 | 5.0.31 |
| Search multiplier | ×1.42 | ×0.00 |
| Last release | 1 day ago | 7 years ago |
| Requires PHP | 5.6.20 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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