WordPress plugin comparison

Formidable Forms vs Gravity Forms ExactTarget Add-on

Formidable Forms

by Strategy11 Team

300K+ installs4.8

Gravity Forms ExactTarget Add-on

by Zack Katz

10+ installs4.5

At a glance

Formidable Forms has more active installs: 300K+, against 10+ for Gravity Forms ExactTarget Add-on.
On a typical day, Formidable Forms is downloaded about 2,800 times, Gravity Forms ExactTarget Add-on about 1.
Formidable Forms is rated higher: 4.8 out of 5 from 1,389 reviews, against 4.5 from 2 reviews.
Formidable Forms was updated more recently: Oct 16, 2026, against Jun 18, 2014 for Gravity Forms ExactTarget Add-on.
Formidable Forms is tested with a newer WordPress: 7.1.4, against 3.9.40 for Gravity Forms ExactTarget Add-on.
Formidable Forms has been around longer: since 2009, against 2011 for Gravity Forms ExactTarget Add-on.

Formidable Forms leads on 7 of 7 comparable lines.

Metric	Formidable Forms	Gravity Forms ExactTarget Add-on
Popular rank	#176	#30,964
Active installs	300K+	10+
Downloads, last 30 days	219.4K	41
Rating	4.8(1.4K)	4.5(2)
Support threads resolved	100%	–
Tested up to	7.1.4	3.9.40
Search multiplier	×1.76	×0.00
Last release	24 days ago	12 years ago
Requires PHP	7.0	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

Track your plugin against its rivals every day: rank, installs, downloads, ratings and their releases, with alerts when anything moves.