WordPress plugin comparison

Fathom Analytics for WP vs Universal Google Analytics (GA3 and GA4)

Fathom Analytics for WP

by Conva Ventures

10K+ installs4.8

Universal Google Analytics (GA3 and GA4)

by Brontobytes

400+ installs5.0

At a glance

Fathom Analytics for WP has more active installs: 10K+, against 400+ for Universal Google Analytics (GA3 and GA4).
On a typical day, Fathom Analytics for WP is downloaded about 46 times, Universal Google Analytics (GA3 and GA4) about 7.
Universal Google Analytics (GA3 and GA4) is rated higher: 5.0 out of 5 from 2 reviews, against 4.8 from 25 reviews.
Universal Google Analytics (GA3 and GA4) was updated more recently: Jul 24, 2026, against Nov 18, 2025 for Fathom Analytics for WP.
Universal Google Analytics (GA3 and GA4) is tested with a newer WordPress: 7.0.8, against 6.8.12 for Fathom Analytics for WP.
Universal Google Analytics (GA3 and GA4) has been around longer: since 2016, against 2018 for Fathom Analytics for WP.

Universal Google Analytics (GA3 and GA4) leads on 4 of 7 comparable lines.

Metric	Fathom Analytics for WP	Universal Google Analytics (GA3 and GA4)
Popular rank	#2,142	#9,271
Active installs	10K+	400+
Downloads, last 30 days	1.4K	150
Rating	4.8(25)	5.0(2)
Support threads resolved	–	–
Tested up to	6.8.12	7.0.8
Search multiplier	×0.47	×0.53
Last release	11 months ago	3 months ago
Requires PHP	5.4	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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