WordPress plugin comparison

Fathom Analytics Conversions vs Site Kit by Google

Fathom Analytics Conversions

by fathomconversions

400+ installs5.0

Site Kit by Google

by Google

5M+ installs4.2

At a glance

Site Kit by Google has more active installs: 5M+, against 400+ for Fathom Analytics Conversions.
On a typical day, Site Kit by Google is downloaded about 64,452 times, Fathom Analytics Conversions about 11.
Fathom Analytics Conversions is rated higher: 5.0 out of 5 from 3 reviews, against 4.2 from 1,014 reviews.
Site Kit by Google was updated more recently: Nov 2, 2026, against Jun 4, 2026 for Fathom Analytics Conversions.
Site Kit by Google is tested with a newer WordPress: 7.1.4, against 7.0.8 for Fathom Analytics Conversions.
Site Kit by Google has been around longer: since 2019, against 2022 for Fathom Analytics Conversions.

Site Kit by Google leads on 6 of 7 comparable lines.

Metric	Fathom Analytics Conversions	Site Kit by Google
Popular rank	#9,753	#7
Active installs	400+	5M+
Downloads, last 30 days	242	5.8M
Rating	5.0(3)	4.2(1K)
Support threads resolved	–	74%
Tested up to	7.0.8	7.1.4
Search multiplier	×0.53	×8.22
Last release	5 months ago	7 days ago
Requires PHP	7.4	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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