WordPress plugin comparison
Campaign URL Builder vs Fathom Analytics for WP
Campaign URL Builder
by Alex Zappa
100+ installs5.0
Fathom Analytics for WP
by Conva Ventures
10K+ installs4.8
At a glance
- Fathom Analytics for WP has more active installs: 10K+, against 100+ for Campaign URL Builder.
- On a typical day, Fathom Analytics for WP is downloaded about 43 times, Campaign URL Builder about 5.
- Campaign URL Builder is rated higher: 5.0 out of 5 from 8 reviews, against 4.8 from 25 reviews.
- Fathom Analytics for WP was updated more recently: Nov 18, 2025, against Feb 15, 2023 for Campaign URL Builder.
- Fathom Analytics for WP is tested with a newer WordPress: 6.8.12, against 6.1.16 for Campaign URL Builder.
- Campaign URL Builder has been around longer: since 2017, against 2018 for Fathom Analytics for WP.
Line by line
Fathom Analytics for WP leads on 6 of 7 comparable lines.
| Metric | Campaign URL Builder | Fathom Analytics for WP |
|---|---|---|
| Popular rank | #13,756 | #2,140 |
| Active installs | 100+ | 10K+ |
| Downloads, last 30 days | 103 | 1.4K |
| Rating | 5.0(8) | 4.8(25) |
| Support threads resolved | – | – |
| Tested up to | 6.1.16 | 6.8.12 |
| Search multiplier | ×0.01 | ×0.47 |
| Last release | 3 years ago | 11 months ago |
| Requires PHP | – | 5.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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