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WordPress plugin comparison

Bubo Insights vs Fathom Analytics for WP

At a glance

  • Fathom Analytics for WP has more active installs: 10K+, against 10+ for Bubo Insights.
  • On a typical day, Fathom Analytics for WP is downloaded about 43 times, Bubo Insights about 2.
  • Bubo Insights is rated higher: 5.0 out of 5 from 1 review, against 4.8 from 25 reviews.
  • Fathom Analytics for WP was updated more recently: Nov 18, 2025, against Oct 21, 2025 for Bubo Insights.
  • Both are tested up to WordPress 6.8.12.
  • Fathom Analytics for WP has been around longer: since 2018, against 2024 for Bubo Insights.

Line by line

Fathom Analytics for WP leads on 5 of 6 comparable lines.

MetricBubo InsightsFathom Analytics for WP
Popular rank#29,972#2,140
Active installs10+10K+
Downloads, last 30 days521.4K
Rating5.0(1)4.8(25)
Support threads resolved––
Tested up to6.8.126.8.12
Search multiplier×0.10×0.47
Last release1 year ago11 months ago
Requires PHP–5.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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