WordPress plugin comparison
Ads.txt Manager vs Init Ad Engine
At a glance
- Ads.txt Manager has more active installs: 100K+, against 70+ for Init Ad Engine.
- On a typical day, Ads.txt Manager is downloaded about 631 times, Init Ad Engine about 6.
- Init Ad Engine is rated higher: 5.0 out of 5 from 1 review, against 4.7 from 15 reviews.
- Ads.txt Manager was updated more recently: Sep 14, 2026, against Sep 9, 2026 for Init Ad Engine.
- Both are tested up to WordPress 7.1.4.
- Ads.txt Manager has been around longer: since 2017, against 2025 for Init Ad Engine.
Line by line
Ads.txt Manager leads on 5 of 6 comparable lines.
| Metric |  Ads.txt Manager |  Init Ad Engine |
|---|---|---|
| Popular rank | #354 | #18,550 |
| Active installs | 100K+ | 70+ |
| Downloads, last 30 days | 16.6K | 106 |
| Rating | 4.7(15) | 5.0(1) |
| Support threads resolved | 100% | – |
| Tested up to | 7.1.4 | 7.1.4 |
| Search multiplier | ×1.31 | ×0.35 |
| Last release | 1 month ago | 2 months ago |
| Requires PHP | 7.4 | 7.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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