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WordPress plugin comparison

Ad Refresh Control vs Site Kit by Google

At a glance

  • Site Kit by Google has more active installs: 5M+, against 300+ for Ad Refresh Control.
  • On a typical day, Site Kit by Google is downloaded about 64,452 times, Ad Refresh Control about 60.
  • Ad Refresh Control is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 1,014 reviews.
  • Site Kit by Google was updated more recently: Nov 2, 2026, against Sep 2, 2026 for Ad Refresh Control.
  • Both are tested up to WordPress 7.1.4.
  • Site Kit by Google has been around longer: since 2019, against 2020 for Ad Refresh Control.

Line by line

Site Kit by Google leads on 5 of 6 comparable lines.

MetricAd Refresh ControlSite Kit by Google
Popular rank#10,725#7
Active installs300+5M+
Downloads, last 30 days1.1K5.8M
Rating5.0(1)4.2(1K)
Support threads resolved–74%
Tested up to7.1.47.1.4
Search multiplier×0.50×8.22
Last release2 months ago7 days ago
Requires PHP7.47.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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