WordPress plugin comparison
Ad Inserter vs Site Kit by Google
At a glance
- Site Kit by Google has more active installs: 5M+, against 300K+ for Ad Inserter.
- On a typical day, Site Kit by Google is downloaded about 64,452 times, Ad Inserter about 3,261.
- Ad Inserter is rated higher: 4.9 out of 5 from 2,435 reviews, against 4.2 from 1,014 reviews.
- Site Kit by Google was updated more recently: Nov 2, 2026, against Oct 28, 2026 for Ad Inserter.
- Ad Inserter resolves more of its support threads: 100% in the last two months, against 77% for Site Kit by Google.
- Ad Inserter is tested with a newer WordPress: 7.2, against 7.1.4 for Site Kit by Google.
- Ad Inserter has been around longer: since 2010, against 2019 for Site Kit by Google.
Line by line
Site Kit by Google leads on 5 of 8 comparable lines.
| Metric |  Ad Inserter |  Site Kit by Google |
|---|---|---|
| Popular rank | #198 | #7 |
| Active installs | 300K+ | 5M+ |
| Downloads, last 30 days | 137.2K | 5.8M |
| Rating | 4.9(2.4K) | 4.2(1K) |
| Support threads resolved | 100% | 77% |
| Tested up to | 7.2 | 7.1.4 |
| Search multiplier | ×2.43 | ×8.36 |
| Last release | 13 days ago | 8 days ago |
| Requires PHP | 7.4 | 7.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
More comparisons
- Ad Inserter vs Wbcom Designs
- Ad Inserter vs Advanced Ads
- Ad Inserter vs Quick Adsense
- Ad Inserter vs Quads Ads Manager for Google AdSense
- Site Kit by Google vs GA Google Analytics
- Site Kit by Google vs CAOS
- Site Kit by Google vs Google Tag Manager
- Site Kit by Google vs Analytics Germanized for Google Analytics (GDPR / DSGVO)
Is one of these yours?
Track your plugin against its rivals every day: rank, installs, downloads, ratings and their releases, with alerts when anything moves.
Start free